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Pretty interesting article on the Bowl Ratings
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johnintx Offline
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RE: Pretty interesting article on the Bowl Ratings
(01-18-2018 04:58 PM)Policiious Wrote:  Outdrew 4 bowls with 2 P5 teams

Sun-NC ST-AZ St
Heart of Dallas- UT vs WVA
San Francisco- Purdue vs AZ
Holiday- Michigan St vs Washington St

Plus 2 others with P5vsG5
Military Bowl - Navy vs VA
Independence- FSU vs USM

Looks like the best bowl ratings are:
  • in games in early evening or evening time slots
  • in games broadcast on ESPN (except for the New Year's Day ND-LSU Citrus Bowl on ABC; and the Saturday Liberty Bowl, also on ABC)
  • in games after Christmas

Those early afternoon early weekday games (examples: Heart of Dallas, Independence) are killers. Sure, those ratings are probably better than ESPN daytime programming, but they pale compared to other bowls.

It also makes a case that ESPN is the default sports channel. People (and especially restaurants/bars) will flip automatically to ESPN to watch sports (in this case, bowls). They may not know who's playing before they switch to ESPN, but they know a game will be on during bowl week. The Sun Bowl is a day game on a broadcast network between two P5 teams. The Foster Farms and Holiday Bowls are weeknight games matching B1G and Pac 12 teams on Fox networks. However, with the saturation of bowls, generic neutral fans are programmed to look for bowls on ESPN. A fan has to remember or be told that there is another game on CBS or Fox.

Also, the pre-Christmas games generally got lower ratings than the games after Christmas.

If you're a mid-level bowl, and you want ratings, you want an evening slot after Christmas on ESPN. Likewise, if you're a G5 team starving for exposure, you want your bowl game in an evening slot after Christmas on ESPN.
(This post was last modified: 01-18-2018 07:47 PM by johnintx.)
01-18-2018 07:46 PM
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RE: Pretty interesting article on the Bowl Ratings - johnintx - 01-18-2018 07:46 PM



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