I say we fly a plane over Bowling Green with last years football score

You might not like the way we ran it, that's okay. I do, because it damn well worked.

(07-03-2013 09:30 PM)TOPPERSonTOP Wrote:  

(07-03-2013 07:08 PM)MTPiKapp Wrote:  

(07-03-2013 06:36 PM)TOPPERSonTOP Wrote:  

(07-03-2013 04:47 PM)RowdyAlumni Wrote:  

(07-03-2013 03:36 PM)TOPPERSonTOP Wrote:  Despite the fact that i have a 4.0 and am 3 hours short of Jr. status after only 3 semesters, working on my Advertising and Sociology degree. I have been working in marketing campaign planning and design for the last 5 years.

I don't need an advanced degree to know what a target market is. I have a few years under my belt of doing exactly what i am talking about. MKT 220 (basic marketing concepts) covered this like week one.

it is not a complicated idea. I take it you work in marketing? Or are you just flaunting an MBA tat you have not applied to my field?

These "casual sports fans" that you mention were likely at all of the restaurants and sports bars in the boro, driving on I-24 as the planes were flying by, logging into Facebook or Twitter, reading a paper, or watching the stories on the local news...

And a 4.0 in a few undergrad courses and an intro marketing class does not make you an expert... Part of being smart in business is recognizing the fact that you could be wrong - something you don't seem to have learned yet. And realize, if you want to throw a 4.0 through half of a graduate program around like it's a badge of honor, realize you are arguing with someone who had a 4.0 in undergrad, a 4.0 through my MBA, and finished in the top 2% nationwide on the MBA ETS exit exam. But you'll never earn credibility in life through bragging on grades, it comes through hard work and humility. Good luck.

How did you graduate with an MBA, when you cannot even read? I said that besides school, I have been working in marketing for 5 years. We were actually discussing this today. Our project organizer agrees with me that the campaign would have been run a whole lot differently if it were us doing the work.

Working in marketing since 14? I don't think painting the sign for your kid sister's lemonade stand constitutes "working in marketing"...

I actually started teaching myself photoshop at 10. By 14 i was doing freelance picture editing and ad design. I then started working regularly doing outsource work for a firm in BG. By my junior year of high school i was working in planning and campaign production. Now that i live in BG during school, I have been even more involved in the planning process. Like i said, my boss agrees with me. Just because i am less than half your age does not mean that i cannot do a job. So get the **** over yourself.

I was just giving you a hard time ToT and I'm older than you, but not by that much...

What does a 4.0 at western ky equal at a real university?

(07-03-2013 09:30 PM)TOPPERSonTOP Wrote:  Like i said, my boss agrees with me. Just because i am less than half your age does not mean that i cannot do a job. So get the **** over yourself.

Well that's that then, boys. His boss said so.

I am actually a marketing head for a Forbes magazine top 250 company. I say that because apparently it is supposed to add credibility to my opinion on this matter. ToT you know every WKU fan loves your enthusiasm for the Tops. However, as someone who works in marketing and management I can say that on this particular subject you are wrong. Everything MTSU did helped to target the demographic they needed to target. They were all over the airwaves with publicity that helps generate interest among casual sports fan in an around their area and alumni base. The plane with the banner grabs people's attention that are out and around the Boro. Now am I saying I think the plane was the best way to grab those people's attention? Maybe not. Though at least they are getting their name out there and publicizing the move. Which in essence is what marketing is really all about. If you get your name out there and get people talking then you are doing exactly what needs to be done.

As much as it pains me to say that I agree with a lot of MTSU fans....on this subject......I....do.

I think MTSU did a good job of promoting the move to the Middle Tennessee community, but nothing drums up ticket sells, support, and positive media attention like a winning season. At the end of the day it's what you do on the field that lubricates alumni checkbooks and fires up the fan base to pack the house. The marketing dept. did their part, now it's up to Stock, Kermit, and Insell to do theirs!

(07-05-2013 10:02 AM)MTowho Wrote:  

(07-03-2013 09:30 PM)TOPPERSonTOP Wrote:  Like i said, my boss agrees with me. Just because i am less than half your age does not mean that i cannot do a job. So get the **** over yourself.

Well that's that then, boys. His boss said so.

Just because you and your boss would have done it differently DOES NOT MAKE YOU RIGHT! Quit being so short sided and simple minded to not realize there is always more than one way to skin a cat. Thankfully WKU will have your expertise and supreme knowledge when it is your turn to celebrate next year.

I think what MTSU did was a good job getting the word out and hope that WKU does as well next year. Now as far as this Marketing Advice from kids still in school Its nice but you learn much more about any profession after you work a decade or two. I am a 1975 grad in Marketing from WKU and since then have worked in the field and currently am the Marketing Director for my company. You got free coverage on the News, and you were out in your community its all good. You will always have the critics that tell you could have done something different, Be the most important thing is that you did something.... Look forward to joining MTSU and C-USA next year.

(07-05-2013 09:51 AM)Blueraidersig Wrote:  What does a 4.0 at western ky equal at a real university?

Damn, I'm gonna miss you guys...

(07-05-2013 11:30 AM)Rojogrande Wrote:  I am actually a marketing head for a Forbes magazine top 250 company. I say that because apparently it is supposed to add credibility to my opinion on this matter. ToT you know every WKU fan loves your enthusiasm for the Tops. However, as someone who works in marketing and management I can say that on this particular subject you are wrong. Everything MTSU did helped to target the demographic they needed to target. They were all over the airwaves with publicity that helps generate interest among casual sports fan in an around their area and alumni base. The plane with the banner grabs people's attention that are out and around the Boro. Now am I saying I think the plane was the best way to grab those people's attention? Maybe not. Though at least they are getting their name out there and publicizing the move. Which in essence is what marketing is really all about. If you get your name out there and get people talking then you are doing exactly what needs to be done.

As much as it pains me to say that I agree with a lot of MTSU fans....on this subject......I....do.

This thread has amazed me....spot on with your perspective. I have begged for better marketing at USM...and we're gaining on it.

I am continually amazed at the lack of comprehension that drives people/companies/etc to further success...performance excels with perceived perception in a majority of cases. When the product lives up to the expectation level???...BOOM! WINNER!

I am impressed with MTSU's drive to excel as much as I was with their fan base showing at the NOLA bowl against us. I would even go out a limb and say their strategy could be the model for all lower tier programs.

I say kudos!

(07-06-2013 03:09 PM)stinkfist Wrote:  

(07-05-2013 11:30 AM)Rojogrande Wrote:  I am actually a marketing head for a Forbes magazine top 250 company. I say that because apparently it is supposed to add credibility to my opinion on this matter. ToT you know every WKU fan loves your enthusiasm for the Tops. However, as someone who works in marketing and management I can say that on this particular subject you are wrong. Everything MTSU did helped to target the demographic they needed to target. They were all over the airwaves with publicity that helps generate interest among casual sports fan in an around their area and alumni base. The plane with the banner grabs people's attention that are out and around the Boro. Now am I saying I think the plane was the best way to grab those people's attention? Maybe not. Though at least they are getting their name out there and publicizing the move. Which in essence is what marketing is really all about. If you get your name out there and get people talking then you are doing exactly what needs to be done.

As much as it pains me to say that I agree with a lot of MTSU fans....on this subject......I....do.

This thread has amazed me....spot on with your perspective. I have begged for better marketing at USM...and we're gaining on it.

I am continually amazed at the lack of comprehension that drives people/companies/etc to further success...performance excels with perceived perception in a majority of cases. When the product lives up to the expectation level???...BOOM! WINNER!

I am impressed with MTSU's drive to excel as much as I was with their fan base showing at the NOLA bowl against us. I would even go out a limb and say their strategy could be the model for all lower tier programs.

I say kudos!

Thank you. That NOLA Bowl trip ranks at the top of my list of favorite games I've attended. Even ahead of UT at Memphis in '96.

(07-05-2013 11:30 AM)Rojogrande Wrote:  I am actually a marketing head for a Forbes magazine top 250 company. I say that because apparently it is supposed to add credibility to my opinion on this matter. ToT you know every WKU fan loves your enthusiasm for the Tops. However, as someone who works in marketing and management I can say that on this particular subject you are wrong. Everything MTSU did helped to target the demographic they needed to target. They were all over the airwaves with publicity that helps generate interest among casual sports fan in an around their area and alumni base. The plane with the banner grabs people's attention that are out and around the Boro. Now am I saying I think the plane was the best way to grab those people's attention? Maybe not. Though at least they are getting their name out there and publicizing the move. Which in essence is what marketing is really all about. If you get your name out there and get people talking then you are doing exactly what needs to be done.

As much as it pains me to say that I agree with a lot of MTSU fans....on this subject......I....do.

well, we can agree to disagree. i said that mtsu did some good, but some tings cheapened and damaged the overall brand. i think, and my mentor and boss who has been at this for 35-40 years agrees, that a ton more could have been done.

anyway, this thread got blown out (imagine that).

(07-09-2013 02:10 AM)TOPPERSonTOP Wrote:  

(07-05-2013 11:30 AM)Rojogrande Wrote:  I am actually a marketing head for a Forbes magazine top 250 company. I say that because apparently it is supposed to add credibility to my opinion on this matter. ToT you know every WKU fan loves your enthusiasm for the Tops. However, as someone who works in marketing and management I can say that on this particular subject you are wrong. Everything MTSU did helped to target the demographic they needed to target. They were all over the airwaves with publicity that helps generate interest among casual sports fan in an around their area and alumni base. The plane with the banner grabs people's attention that are out and around the Boro. Now am I saying I think the plane was the best way to grab those people's attention? Maybe not. Though at least they are getting their name out there and publicizing the move. Which in essence is what marketing is really all about. If you get your name out there and get people talking then you are doing exactly what needs to be done.

As much as it pains me to say that I agree with a lot of MTSU fans....on this subject......I....do.

well, we can agree to disagree. i said that mtsu did some good, but some tings cheapened and damaged the overall brand. i think, and my mentor and boss who has been at this for 35-40 years agrees, that a ton more could have been done.

anyway, this thread got blown out (imagine that).

There's no doubt a ton more could have been done but your original argument is we did too much as it was. You're just being an ass to be an ass, and I think we can all agree to that.

As for doing more there wasn't much more that could have been done considering the university didn't spend much more than a few bucks to make the whole day happen.

Here was the total cost to the athletic dept.

$0 for about a dozen radio interviews throughout the course of the day
$0 for the TV coverage
$0 for the donated C-USA T-Shirts that area businesses had their staff wear all day
$0 for the plane (as the university owns about two dozen aircraft). Time and fuel was donated by the Aerospace program.

Aside from that the athletic dept spent around a couple hundred dollars for all schedules/posters/etc that were handed out. Not sure on the banners but those were probably donated too.

Go back and ask your professor if there is a better way to dominate a Top 30 media market for an entire day for less than $500 and see what he says. If there's a better way to do it then I guess W Ky has the best marketing program on the planet. Who knew?

Blueraidersig Wrote:
What does a 4.0 at western ky equal at a real university?


I am with the majority of the WKU fans and all of the MTSU fans in thinking that the criticism of the MTSU marketing plan was unwarranted and maybe over the top. However, I do not understand why in response to ToT's rant the above needed to be posted.
In a discussion of marketing ideas, good and bad, this poster feels the need to insult an entire university because of his disagreement with one fan.
Just as it appears that ToT's passion for WKU (and corresponding dislike of MTSU) is extreme, Blueraidersig appears to be the MTSU version of the same misguided and obnoxious brand of fandom.

A little sensitive are we? I though this was a rivalry and we were supposed to make fun of the entire school. I guess I'll just stick to your slime bag head coach.

(07-09-2013 01:58 PM)Jacque Wrote:  Blueraidersig Wrote:
What does a 4.0 at western ky equal at a real university?


I am with the majority of the WKU fans and all of the MTSU fans in thinking that the criticism of the MTSU marketing plan was unwarranted and maybe over the top. However, I do not understand why in response to ToT's rant the above needed to be posted.
In a discussion of marketing ideas, good and bad, this poster feels the need to insult an entire university because of his disagreement with one fan.
Just as it appears that ToT's passion for WKU (and corresponding dislike of MTSU) is extreme, Blueraidersig appears to be the MTSU version of the same misguided and obnoxious brand of fandom.

I don't know about that. A jab like that is what I would expect from any of us or you, so I don't think it's accurate to say that.