Hello There, Guest! (LoginRegister)

Post Reply 
An Analysis of TV OTT Platforms
Author Message
MWC Tex Offline
Heisman
*

Posts: 7,850
Joined: Aug 2012
Reputation: 179
I Root For: MW
Location: TX
Post: #261
RE: An Analysis of TV OTT Platforms
Sounds like DirecTV Now will pare down to 2 packages and increase the price by $10/month.
Expect more customers to drop them, I already did a couple of months ago.

I will update when it becomes official.

https://www-cordcuttersnews-com.cdn.ampp...ackages%2F
(This post was last modified: 03-09-2019 09:51 AM by MWC Tex.)
03-09-2019 09:46 AM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #262
RE: An Analysis of TV OTT Platforms
(03-09-2019 09:46 AM)MWC Tex Wrote:  Sounds like DirecTV Now will pare down to 2 packages and increase the price by $10/month.
Expect more customers to drop them, I already did a couple of months ago.

I will update when it becomes official.

https://www-cordcuttersnews-com.cdn.ampp...ackages%2F

Yuck! Looks like my $35 grandfathered package that became $40 will now become $50.
03-09-2019 10:22 AM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #263
RE: An Analysis of TV OTT Platforms
Found the new Directvnow package breakdown link on reddit. I dont see how this is going to be attractive with services like YouTube TV, Sling, and Philo being cheaper with more content


https://cdn.directv.com/content/dam/dtv/...c-all.html
03-09-2019 11:40 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #264
RE: An Analysis of TV OTT Platforms
New DirecTV Now Packages are up.

The new packages are $50 Plus and $70 Max. The old packages have been renamed and the price jacked way up.

$40 Live a Little package is now $93 - Entertainment
$55 Just Right package is now $110 - Choice
$65 Go Big Package is now $124 - Xtra
$75 Gotta Have It Package is now $135 - Ultimate

The Plus package has ESPN/2, FS1, and NBCSN
The Max package has all ESPN, Fox, NBC, and CBS cable sports networks. Both packages have the Turner networks and HBO

Current subscribers keep what they have with a $10 increase.

With the amount of competition in this market, I dont see how AT&T expects to add new subscribers
03-13-2019 12:22 PM
Find all posts by this user Quote this message in a reply
MWC Tex Offline
Heisman
*

Posts: 7,850
Joined: Aug 2012
Reputation: 179
I Root For: MW
Location: TX
Post: #265
RE: An Analysis of TV OTT Platforms
(03-13-2019 12:22 PM)solohawks Wrote:  New DirecTV Now Packages are up.

The new packages are $50 Plus and $70 Max. The old packages have been renamed and the price jacked way up.

$40 Live a Little package is now $93 - Entertainment
$55 Just Right package is now $110 - Choice
$65 Go Big Package is now $124 - Xtra
$75 Gotta Have It Package is now $135 - Ultimate

The Plus package has ESPN/2, FS1, and NBCSN
The Max package has all ESPN, Fox, NBC, and CBS cable sports networks. Both packages have the Turner networks and HBO

Current subscribers keep what they have with a $10 increase.

With the amount of competition in this market, I dont see how AT&T expects to add new subscribers

DirecTV Now updated with the 2 tiers since new subscribers have those options only. Didn't know HBO was included, but really why? That adds $10-$15 right there, unless they are making it a marketing thing.

Couple of observations:
1. The Nick channels are no longer part of the packages.
2. More sports channels added to Max.

Yeah...I don't how AT&T is going to get more subscribers either. Unless Hulu Live TV and Fubo and UTUBE TV up their rates to equal $50. They may soon do that as it seems they are losing money with the rates they charge now with all the sports channels offered.
03-13-2019 05:27 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #266
RE: An Analysis of TV OTT Platforms
Quote:Yeah...I don't how AT&T is going to get more subscribers either. Unless Hulu Live TV and Fubo and UTUBE TV up their rates to equal $50. They may soon do that as it seems they are losing money with the rates they charge now with all the sports channels offered.

The $50 package is a poor man's YouTube TV with HBO

The $70 package is a poor man's PS Vue Core with HBO and Cinemax

AT&T is really banking on HBO being a draw because there are way better options than these two packages for non HBO fans
03-13-2019 08:36 PM
Find all posts by this user Quote this message in a reply
orangefan Offline
Heisman
*

Posts: 5,208
Joined: Mar 2007
Reputation: 354
I Root For: Syracuse
Location: New England
Post: #267
RE: An Analysis of TV OTT Platforms
(03-13-2019 08:36 PM)solohawks Wrote:  
Quote:Yeah...I don't how AT&T is going to get more subscribers either. Unless Hulu Live TV and Fubo and UTUBE TV up their rates to equal $50. They may soon do that as it seems they are losing money with the rates they charge now with all the sports channels offered.

The $50 package is a poor man's YouTube TV with HBO

The $70 package is a poor man's PS Vue Core with HBO and Cinemax

AT&T is really banking on HBO being a draw because there are way better options than these two packages for non HBO fans

The $70 plan makes little sense. It consists of the $50 package plus Cinemax and a collection of specialty and regional sports channels. They offer Cinemax as a stand alone add on to the $50 package for $11. They should do the same with the sports channels and turn it into a Sport Tier. If they still wanted to offer the $70 package, they could simply offer the Sports Tier plus Cinemax at a discount over the stand alone add on prices for each. As it is, they are really going to drive away potential customers seeking their desired specialty or regional sports networks.

I do think the $50 package makes a lot of sense. They've trimmed down the number of channels and force you to take HBO. This should increase their margins quite a bit. These services have to be operating on incredibly thin margins. DirecTV may get fewer customers, but they might actually make some money. With Disney taking over Hulu, I would not be surprised to see a jiggering of Live packages there soon. YouTube TV is an incredible value. They've got to be losing a bunch trying to build a subscriber base, but those prices cannot possibly last.

Under an SVOD business model like Netflix, most of the programming costs are fixed. When you add new subscribers (or increase prices) , the additional revenues are mostly profit. Channels usually charge multichannel live services like DirecTV Now and YouTube TV on a per subscriber basis, so there is far less incremental profit from subscriber additions. AT&T and Disney may be able to make money from multichannel live services because they own lots of cable networks. Cable networks are similar to SVOD services - high fixed costs so that revenues from additional subscribers (or price increases) is mostly profit. Indeed, they need these services to defend against subscriber losses from traditional cable and satellite providers.
(This post was last modified: 03-14-2019 03:14 PM by orangefan.)
03-14-2019 02:30 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #268
RE: An Analysis of TV OTT Platforms
(03-14-2019 02:30 PM)orangefan Wrote:  
(03-13-2019 08:36 PM)solohawks Wrote:  
Quote:Yeah...I don't how AT&T is going to get more subscribers either. Unless Hulu Live TV and Fubo and UTUBE TV up their rates to equal $50. They may soon do that as it seems they are losing money with the rates they charge now with all the sports channels offered.

The $50 package is a poor man's YouTube TV with HBO

The $70 package is a poor man's PS Vue Core with HBO and Cinemax

AT&T is really banking on HBO being a draw because there are way better options than these two packages for non HBO fans

The $70 plan makes little sense. It consists of the $50 package plus Cinemax and a collection of specialty and regional sports channels. They offer Cinemax as a stand alone add on to the $50 package for $11. They should do the same with the sports channels and turn it into a Sport Tier. If they still wanted to offer the $70 package, they could simply offer the Sports Tier plus Cinemax at a discount over the stand alone add on prices for each. As it is, they are really going to drive away potential customers seeking their desired specialty or regional sports networks.

I do think the $50 package makes a lot of sense. They've trimmed down the number of channels and force you to take HBO. This should increase their margins quite a bit. These services have to be operating on incredibly thin margins. DirecTV may get fewer customers, but they might actually make some money. With Disney taking over Hulu, I would not be surprised to see a jiggering of Live packages there soon. YouTube TV is an incredible value. They've got to be losing a bunch trying to build a subscriber base, but those prices cannot possibly last.

Under an SVOD business model like Netflix, most of the programming costs are fixed. When you add new subscribers (or increase prices) , the additional revenues are mostly profit. Channels usually charge multichannel live services like DirecTV Now and YouTube TV on a per subscriber basis, so there is far less incremental profit from subscriber additions. AT&T and Disney may be able to make money from multichannel live services because they own lots of cable networks. Cable networks are similar to SVOD services - high fixed costs so that revenues from additional subscribers (or price increases) is mostly profit. Indeed, they need these services to defend against subscriber losses from traditional cable and satellite providers.

I agree that the new packages are likely to be profitable, especially since AT&T owns HBO and the Turner networks, I just dont know who would want to pay $50 for the DirectvNow base package when there are so many better options out there. The only people who the $50 package makes since for are people who really want HBO.
03-14-2019 10:46 PM
Find all posts by this user Quote this message in a reply
orangefan Offline
Heisman
*

Posts: 5,208
Joined: Mar 2007
Reputation: 354
I Root For: Syracuse
Location: New England
Post: #269
RE: An Analysis of TV OTT Platforms
(03-14-2019 10:46 PM)solohawks Wrote:  
(03-14-2019 02:30 PM)orangefan Wrote:  
(03-13-2019 08:36 PM)solohawks Wrote:  
Quote:Yeah...I don't how AT&T is going to get more subscribers either. Unless Hulu Live TV and Fubo and UTUBE TV up their rates to equal $50. They may soon do that as it seems they are losing money with the rates they charge now with all the sports channels offered.

The $50 package is a poor man's YouTube TV with HBO

The $70 package is a poor man's PS Vue Core with HBO and Cinemax

AT&T is really banking on HBO being a draw because there are way better options than these two packages for non HBO fans

The $70 plan makes little sense. It consists of the $50 package plus Cinemax and a collection of specialty and regional sports channels. They offer Cinemax as a stand alone add on to the $50 package for $11. They should do the same with the sports channels and turn it into a Sport Tier. If they still wanted to offer the $70 package, they could simply offer the Sports Tier plus Cinemax at a discount over the stand alone add on prices for each. As it is, they are really going to drive away potential customers seeking their desired specialty or regional sports networks.

I do think the $50 package makes a lot of sense. They've trimmed down the number of channels and force you to take HBO. This should increase their margins quite a bit. These services have to be operating on incredibly thin margins. DirecTV may get fewer customers, but they might actually make some money. With Disney taking over Hulu, I would not be surprised to see a jiggering of Live packages there soon. YouTube TV is an incredible value. They've got to be losing a bunch trying to build a subscriber base, but those prices cannot possibly last.

Under an SVOD business model like Netflix, most of the programming costs are fixed. When you add new subscribers (or increase prices) , the additional revenues are mostly profit. Channels usually charge multichannel live services like DirecTV Now and YouTube TV on a per subscriber basis, so there is far less incremental profit from subscriber additions. AT&T and Disney may be able to make money from multichannel live services because they own lots of cable networks. Cable networks are similar to SVOD services - high fixed costs so that revenues from additional subscribers (or price increases) is mostly profit. Indeed, they need these services to defend against subscriber losses from traditional cable and satellite providers.

I agree that the new packages are likely to be profitable, especially since AT&T owns HBO and the Turner networks, I just dont know who would want to pay $50 for the Directv Now base package when there are so many better options out there. The only people who the $50 package makes since for are people who really want HBO.

At today's prices buying separate YouTube TV and HBO Now subscriptions would clearly to be a better option than the DirecTV Now $50 package. For $5 more, you'd get all of the specialty and regional sports channels (actually more) than the DirecTV Now Max plan, plus a bunch more channels. I really don't think that YouTube TV can maintain the $40 price long term though.
03-15-2019 07:41 AM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #270
RE: An Analysis of TV OTT Platforms
(03-15-2019 07:41 AM)orangefan Wrote:  At today's prices buying separate YouTube TV and HBO Now subscriptions would clearly to be a better option than the DirecTV Now $50 package. For $5 more, you'd get all of the specialty and regional sports channels (actually more) than the DirecTV Now Max plan, plus a bunch more channels. I really don't think that YouTube TV can maintain the $40 price long term though.

Agree.
https://www.fiercevideo.com/operators/yo...alyst-says

How long will Google tolerate this?

With everyone else having raise prices I could see YouTube TV as well. They were at $35 and then went to $40 when they added Turner networks. If think it would be safe for them to go to $45 at this point and match Hulu.
03-15-2019 03:36 PM
Find all posts by this user Quote this message in a reply
TexanMark Offline
Legend
*

Posts: 25,637
Joined: Jul 2003
Reputation: 1326
I Root For: Syracuse
Location: St. Augustine, FL
Post: #271
RE: An Analysis of TV OTT Platforms
Great source for everything cord cutting

https://www.cordcuttersnews.com
03-17-2019 07:35 PM
Visit this user's website Find all posts by this user Quote this message in a reply
Yosef Himself Offline
Heisman
*

Posts: 6,959
Joined: Nov 2012
Reputation: 470
I Root For: App State
Location:
Post: #272
RE: An Analysis of TV OTT Platforms
(03-17-2019 07:35 PM)TexanMark Wrote:  Great source for everything cord cutting

https://www.cordcuttersnews.com


I tend to look at Reddit's cordcutter Subreddit for my up-to-date stuff.


https://old.reddit.com/r/cordcutters/
03-18-2019 02:23 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #273
RE: An Analysis of TV OTT Platforms
Fubo TV upped their prices by $10
03-28-2019 03:23 PM
Find all posts by this user Quote this message in a reply
MWC Tex Offline
Heisman
*

Posts: 7,850
Joined: Aug 2012
Reputation: 179
I Root For: MW
Location: TX
Post: #274
RE: An Analysis of TV OTT Platforms
(03-28-2019 03:23 PM)solohawks Wrote:  Fubo TV upped their prices by $10

Updated. Thanks!
03-28-2019 04:34 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #275
RE: An Analysis of TV OTT Platforms
MLB Network and the MLB Strikezone channel added to the Sling sports packs for both Orange and Blue
03-28-2019 07:52 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #276
RE: An Analysis of TV OTT Platforms
YouTube TV is adding the Discovery networks and increasing their price to $50/month as of today. Will kickin for current subs next month
04-10-2019 12:40 PM
Find all posts by this user Quote this message in a reply
TexanMark Offline
Legend
*

Posts: 25,637
Joined: Jul 2003
Reputation: 1326
I Root For: Syracuse
Location: St. Augustine, FL
Post: #277
RE: An Analysis of TV OTT Platforms
(04-10-2019 12:40 PM)solohawks Wrote:  YouTube TV is adding the Discovery networks and increasing their price to $50/month as of today. Will kickin for current subs next month

Yup, current YoutubeTV subscribers just got their 30 day notice. This might actually help you in some cases as networks like HGTV will be available now.

YoutubeTV still a great deal for my particular situation.
04-10-2019 03:31 PM
Visit this user's website Find all posts by this user Quote this message in a reply
MWC Tex Offline
Heisman
*

Posts: 7,850
Joined: Aug 2012
Reputation: 179
I Root For: MW
Location: TX
Post: #278
RE: An Analysis of TV OTT Platforms
Updated price and channels for YouTube TV.
04-10-2019 10:10 PM
Find all posts by this user Quote this message in a reply
MWC Tex Offline
Heisman
*

Posts: 7,850
Joined: Aug 2012
Reputation: 179
I Root For: MW
Location: TX
Post: #279
RE: An Analysis of TV OTT Platforms
TVision by T-Mobile has launched in several cities.
$100/month for 155 channels.

https://www.t-mobile.com/tv?msclkid=7018...&gclsrc=ds

Don’t think they will be successful with that offer.
04-15-2019 10:15 PM
Find all posts by this user Quote this message in a reply
solohawks Offline
Hall of Famer
*

Posts: 20,782
Joined: May 2008
Reputation: 810
I Root For: UNCW
Location: Wilmington, NC
Post: #280
RE: An Analysis of TV OTT Platforms
Yeah i dont see the market demanding another high dollar carrier. Looks like they are trying to steal cable/satellite dwindling market share
04-16-2019 06:14 AM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2024 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2024 MyBB Group.