RE: C-USA signs marketing deal for schools and players
I feel like C-USA needs a following first in order to implement this "influencer marketing" strategy. It will be interesting to see how this works out for us - but it's good to know they're actually doing something behind the scenes. This also makes me think we're more likely to go digital in our TV negotiations.
Quote:Thus far, opendorse has signed up twenty-five college and professional properties for the service, including Nebraska, Clemson, Florida, the Detroit Lions and UFC.
RE: C-USA signs marketing deal for schools and players
I msg'd a buddy who's in the college athletic marketing business to see what his thoughts were. And I agree, anything is better than the marketing we currently see.
RE: C-USA signs marketing deal for schools and players
850 million followers? Apparently a marketing degree requires a class to learn how to quintuple-count, at least. Can’t wait for Rob Gronkowski to start posting videos extolling the virtues of CUSA!
RE: C-USA signs marketing deal for schools and players
(01-16-2018 02:02 PM)ODUDrunkard13 Wrote:
(01-16-2018 01:51 PM)topper1296 Wrote: More info on the partner company
http://opendorse.com/
They have 2500+ athletes, 1500+ brands and an audience of 850M+
850m? For a company with around 5.3k followers on Twitter, it took some imagination to get to that figure.
If you add up all the followers of the 2,500+ athletes and 1,500+ brands? That would be 212,500 followers per athlete/brand, though that would also include multiple SM platforms. I guess it's possible — Drew Brees has 3.12 million Twitter followers, for example,and Dak Prescott has 1.1 million Twitter followers.
That doesn't mean 850 million people will get the message, or even close to that amount, since there's plenty of duplication and not everyone in the opendorse network is going to be broadcasting the same messages, but in the strictest sense of the word, that number may be correct.
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C-USA signs marketing deal for schools and players
