I'm not a marketer so I'm not going to pretend to understand all the nuances of this. I will say though, a greater ability for streaming services to target sports viewing audiences could lead to much higher ad rates and perhaps fill in the gap between what a OTT option could generate when otherwise compared to a traditional cable network.

From Awful Announcing

Quote:They’re not the only streaming service with ads or even programmatic ads, but as Advertising Age‘s George Sliefo writes, advertisers may pay particular attention to Fubo’s offerings given their sports-hungry viewers, and their new ad capabilities could make them an alternative option for those looking to buy ads on sports broadcasts:

(01-18-2018 11:52 PM)AllTideUp Wrote:  I'm not a marketer so I'm not going to pretend to understand all the nuances of this. I will say though, a greater ability for streaming services to target sports viewing audiences could lead to much higher ad rates and perhaps fill in the gap between what a OTT option could generate when otherwise compared to a traditional cable network.

From Awful Announcing

Quote:They’re not the only streaming service with ads or even programmatic ads, but as Advertising Age‘s George Sliefo writes, advertisers may pay particular attention to Fubo’s offerings given their sports-hungry viewers, and their new ad capabilities could make them an alternative option for those looking to buy ads on sports broadcasts:

It means that our demographic information will be sold so that we might be better targeted for products those of our age and income would buy. Streaming makes that possible because whether it is facebook or any other public site we are being monitored. It's just that on some sites IP addresses are more easily lifted than others. From there it's academic. Access public records and learn your target. Ad agencies will pay more for this because they tend to have a higher degree of success.