(05-28-2018 10:37 AM)SMUmustangs Wrote: ='Stugray2' pid='15317955' dateline='1527487956']
What is important about 7 years is the GOR ends, and 5 years out a school is likely to start negotiating their next contract location. And we all have a >90% belief OU is going to leave. (As discussed many times, power conferences expansion only takes one school per state, as you need to maximize reach, recruiting, and return ... so oSu wont be going with OU.) Gee is almost certainly referring to OU.
SMUmustangs said:
Nice post. However, I disagree with your statement that power conference expansion takes only one school per state. The SEC would take both Texas and Tech in a heartbeat. They also would most likely take OU and OSU as a pair. (JRsec has explained the rationale for this many times.) The PAC would also very likely jump at the chance to get Texas, Tech, OU and OSU.
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And I say:
Yeah, under the subscription fee market footprint model 1 school per state was a gestalt. However, in a content driven marketplace brand identity and following are more important. And piggybacking with that emphasis is the need to control advertising rates in particularly large regional markets. A conference taking Texas, Texas Tech, Oklahoma, and Oklahoma State are guaranteed a regional lineup of at least 2 games but most likely 4 weekly that can be one of the only ways to reach 32 million potential viewers on Saturday provided the games kickoff at different times.
This is even more important to ESPN since they hold the rights to Tulsa, Houston, S.M.U. and A&M through different media contracts in their possession. If they go hard after, and land, the aforementioned foursome they control all avenues into any of the larger schools in that 2 state region. That's 8 opportunities on most Saturdays to tap that potential 32 million providing that the only avenue to advertisers must run through the Mouse to get there.
Networks used the 1 school to one state theory to bust up the conferences' leverage over large states (Texas, Florida, Georgia, Pennsylvania, and they tried their best in 2010 to pry schools away from Virginia and North Carolina to break that conference monopoly).
Oklahoma and Texas are the only two schools besides Ohio State that have a WSJ valuation of business impact upon their regions that exceeds 1 Billion dollars. Alabama is very close to being the 4th. Both are national brands and would tip the balance of potential revenue in favor the conference that could land either or both of them. If it is both there isn't enough value among any potential remaining schools outside of the SEC and Big 10 that could theoretically make up the difference (the California 4 would be the only exception).
If the Big 10 or SEC land just one of them it is virtually incumbent for the losing conference to land the other in order for either to stay competitive with the other. If the conferences not gaining either one of them are the ACC and PAC there will be for decades to come a significant difference in earning potential with the PAC and ACC being hamstrung in that regard by 8 figures.
If balance is what you are looking for in college football and you believe that revenue has a lot to do with that then optimally you could pray for Oklahoma / Oklahoma State / Kansas and Kansas State to head to the PAC and for Texas and one other Texas pal to head to the ACC. If that happens we will have the closest thing to a revenue balance that we are likely to ever see in college sports.
So would the SEC offer Oklahoma State to land Oklahoma? I think they would. With Oklahoma in the fold the SEC has a much larger draw in DFW, a historic national brand that has draw all the way to California, and the impact would likely cement the SEC in the top position moving forward. OSU which bounces between 4th and 5th most valuable product in the Big 12 would be a small price to pay for that kind of leverage moving forward. If that move attracted Texas and Texas Tech then it's as Dandy Don once serenaded, "Turn out the lights the party's over!"
The same is true if the Big 10 could land them both. So no I don't believe it will be one school to one state, especially now that the cable model is entering a period of past peak performance with only a steady decline in sight as Boomers and X'ers shuffle off to their heavenly reward over the next 20 to 30 years, and that isn't even taking into account the rapid advance of new technology in delivery systems, or changing tastes in athletics. But for the Big 10 the moves would be much more complex as they would likely have to try to attract just Oklahoma and Texas with no political baggage of other non AAU state schools (and remember OU is not AAU either). So working with a Kansas as a neighbor and long time conference mate of OU and using old rival Nebraska is their best play.
Now the academic side of the matter still favors the state flagship only. And Stugray2's argument is still valid with that consideration. So I don't see every conference going after a 2nd state school. But Texas, Florida, and possibly North Carolina and Virginia could easily be exceptions should realignment be directed at those states. Yes Oklahoma is a state of 4 million people roughly, but they are so married to the North Texas market that it is really more like 15 million and that's worth a 2nd especially if it then becomes an overwhelmingly enticing lure for something even bigger. No doubt that a lot of conferences would look very different if conferences members were re-selected today, and yes the 1 school per state rule of thumb would probably switch a bunch of things up. But California, Florida, Georgia, North Carolina, Texas/Oklahoma and Virginia would not be among them.