https://caasports.com/news/2023/7/20/bas...ation.aspx

I don't mind the change. Doesn't really move the needle either way.

I do wonder how much market research goes into minor stuff like this. More likely than not, it was a misuse of resources, if all they changed is one word.

(07-20-2023 09:24 AM)jcohen42 Wrote:  I don't mind the change. Doesn't really move the needle either way.

I do wonder how much market research goes into minor stuff like this. More likely than not, it was a misuse of resources, if all they changed is one word.

Do we have any schools that are not located in one of the 13 original colonies? I don't think so, which I agree makes this a waste of resources and can only lead to confusion. (unless we are planning further coastal expansion into non-colony states (i.e. Florida)

While as waste no matter how it is spun, if you are going to "rebrand" then do it. Keeping the same logo and everything is a total waste any any resources (and a clear political landscape move, which is fine, but just admit it and move on versus selling it as a rebrand that doesnt do any rebranding beyond changing the first word in the name).

The lineup has changed a lot, the name might as well too - it's not the same old Colonial, so it shouldn't sound as OLD as the word Colonial does. Coastal and still monikered CAA.

Stuball over on the Hofstra boards made a good point, that the George Washington Colonials recently changed their nickname to the Revolutionaries because of the association of the word "colonial" to slavery.

I found this on the GWU website as to the rationale behind dropping their former moniker, which probably has some parallels with the CAA's decision:

Quote:The committee outlined why those who favored the nickname supported it, saying it was a term for those who lived in the American colonies before the U.S. became independent and for those who fought for independence. The committee said that for those who opposed it, "Colonials means colonizers who stole land and resources from Indigenous groups, killed or exiled Native peoples and introduced slavery into the colonies."

(07-21-2023 07:36 AM)JoeyBagODonuts Wrote:  Stuball over on the Hofstra boards made a good point, that the George Washington Colonials recently changed their nickname to the Revolutionaries because of the association of the word "colonial" to slavery.

I found this on the GWU website as to the rationale behind dropping their former moniker, which probably has some parallels with the CAA's decision:

Quote:The committee outlined why those who favored the nickname supported it, saying it was a term for those who lived in the American colonies before the U.S. became independent and for those who fought for independence. The committee said that for those who opposed it, "Colonials means colonizers who stole land and resources from Indigenous groups, killed or exiled Native peoples and introduced slavery into the colonies."

The Native Americans were no strangers to slavery. They themselves enslaved each other along with Mexicans and early colonists long before slavery was also utilized by some later colonists. Not that I have an issue with the change to Coastal, just the ongoing misrepresentation of history by so many.

And on exile, if you read actual accounts of the sheer brutality of many of the indigenous tribes - Comanches, Arapaho’s, Creeks - who were in no mood to share the land - there was little chance for any coexistence. It was a clash of cultures that had zero chance of working.