News out of Britain this morning...

Business Insider reports on Amazon buying rights to a minority of Premier League matches

This is very interesting, but let's put it in context.

Soccer is huge in Europe and the English Premier League is the best brand worldwide. More details are in the article, but the traditional broadcasters still own rights to the vast majority of games within the UK. Amazon is only getting 20 out of the 200 that were made available...there are actually 380 EPL matches in a season, but many are not broadcasted. But these games do appear to be exclusive rights and not simply an option for simulcasting like we've seen in the USA.

The figures were not disclosed, but the EPL rakes in huge cash so I doubt Amazon got any bargains. And I maintain that Amazon is just dipping their foot into the market with things like this. They're getting ready to make a splash in the not too distant future and grabbing EPL matches in a soccer-crazed environment made a ton of sense. You've also got these factors working for you...

-The teams play almost all year long so you don't have to worry about losing monthly subs.

-You don't have to jump through a lot of hoops to make sure you're accessing multiple markets as everyone in the country is primarily interested in this product.

-Establishing a relationship with the EPL could lead to more exclusive rights in other markets(USA maybe) and that would decrease overhead costs while undergirding a larger portfolio.

But here's the main thing to consider. If Amazon has the cash to buy up rights for one of the most expensive sports products in the world then spending money on most endeavors in the USA won't be any great challenge.