But at current growth rates, in another two decades the Mountain States are likely to close to 35 million and NY CSA will be maybe 27 million. Add that to the Pacific coast states which will be pushing 75 million, and you see the West top 110 million, well above 25% of the nation (which will be pushing past 390 million by 2040, 425 million by 2050 at current growth and immigration rates ... we just topped 330 million today)

You expand based on the next 20 years, not the prior 20 years. The West is far more attractive than the South or Midwest and Plains in this respect. But as I said, they haven't figured out media packaging.

That rapid growth is also part of the reason for the lag in the West with media. Fans in the region tend to carry allegiance to old schools and cities with them. It wont be until their next generation that their allegiances align more with the region. Cal suffers from the fact that the majority of college educated people in the Bay Area are not native to California. You don't see that in SEC or B1G country.