One thing I can’t let go: the NBA isn’t BSing anything and it’s hardly about marketing. If anything, I see a lot of really wacky denials online about the NBA’s popularity usually projecting their own personal opinions (e.g. “No one I know cares about the NBA!”) onto the rest of society. Putting aside the NFL (which is in a category alone in terms of power), when you look at the TV ratings data and metrics like social media and international interest, the NBA is honestly *slaying* them all. They have the fan base that every other league (college or pro) would trade for within a heartbeat. Kids in China have no idea who Tom Brady or Mike Trout are, but they all know LeBron, Steph Curry, Kevin Durant, James Jarden, etc. It’s not an accident that the *Clippers* (not even the Lakers) were sold for $2 billion. The NBA is valuable because every objective metric out there says it’s valuable and the demographics that they’re strong in are still growing (unlike most other sports leagues).

There is no BS. The NBA makes a lot of money because it has a lot of viewers in valuable demographics just like the P5. Until the G5 delivers that value, they won’t be valuable.