(06-02-2018 04:46 PM)JRsec Wrote:  

(06-02-2018 03:07 PM)10thMountain Wrote:  The B12s problem already is too many redundant schools in small markets with small fan bases who don't bring enough value. The SEC won't make the same mistake by adding the B12 deadweight and neither will anyone else.

Oklahoma and Texas earn 36% of all of the revenue earned by the Big 12 and the two states represent 80% of it's total population. The bottom line is that any network is better off taking those two schools and nothing else.

That said they are two solid brands that if other brands could be added could form the basis of a solid conference, but not if that means keeping all of the F.O.T.'s (friends of Texas).

There's no debating that OU and UT far outpace any of their conference mates. Any conference or network would be better off taking those 2 and nothing else, but the current pay model has rewarded properties in large markets because the locals have had to pay for a bundle to get any sort of TV entertainment. The people pay for everything to get whatever it is that they want.

What Amazon and Netflix have done is turn the market on its head with regard to how creative content is distributed and purchased. Others, even Disney, are now following suit, but the precedent has been set in other words.

When it comes to sports, no one has had to deal with the effects of direct to consumer distribution. Sports have actually been keeping the cable companies afloat more than anything, but as people abandon traditional broadcasting in exchange for something cheaper and more suited to their appetite then this will undercut the ability of networks to rely on this model to pay their bills.

The networks, by contrast, are a little more secure because they deal in content rather than in delivery methods although what the internet now offers is the opportunity for networks to do both.

I don't think cable and satellite are going to completely go away in the same sense that I don't think newspapers will ever go away, but the market has been altered and that changes the pay model in the long run.

I think the majority of sports content will head this direction and the new version of "bundling" will be networks that have their hand in a variety of different leagues and sports so that their consumers can access a lot of content for one price. It's much simpler that way and it benefits the distributors(new and old) because they don't have to go out of their way to appeal to the customer if the network has something that appeals to a litany of populations. The network becomes a one-stop shop for sports whereas the general population that might not like sports so much spends their dollar on other products.