Hello There, Guest! (LoginRegister)

Post Reply 
Relaxed fit, Dungerees, Cargo, and .... Radioactive?
Author Message
georgia_tech_swagger Offline
Res publica non dominetur

Posts: 44,547
Joined: Feb 2002
Reputation: 1200
I Root For: GT, USCU, FU
Location: Upstate, SC

SkunkworksFolding@NCAAbbsNCAAbbs LUGCrappies
Post: #1
Levi Strauss unveils "anti-radiation" trousers
Thu Sep 12,12:33 PM ET

BRUSSELS (Reuters) - U.S. jeans maker Levi Strauss has denied it is playing on consumer fears by launching a line of trousers fitted with "anti-radiation" pockets for mobile phones.

The trousers, with a lining which the makers say shields against radiation, are designed by Dockers, a brand name of Levi Strauss -- famous for its classic "501" jeans.

Retailers were currently viewing the new line, called Icon S-Fit, with an eye to sales from next spring, a Levi's spokesman said.

"We're not implying in any way that mobile phones are dangerous," Levi's European communications manager Cedric Jungpeter told Reuters on Thursday.

"Our intention is not to cash in on consumer fears but provide the consumers with what they want," he said from Levi's European headquarters in Brussels.

The finished design was the fruit of extensive market research showing that the fashion conscious were also health conscious, Jungpeter said.

"The debate is open. Although no study has proved mobile phones are harmful, no study has proved the contrary either," he added.

Officials from Dockers, which announced the launch of its new line in July, were not immediately available for comment.

Worldwide studies into the possible dangers of mobile phones produce often conflicting conclusions.

A recent one carried out by Australian researchers over a three-year period showed that radio emissions from mobile phones did not trigger the growth of tumours in mice, and therefore probably did not do so in humans either.

That research followed another Australian study on mice five years ago that concluded cellular phones could foster tumour growth.

Swedish research published in August concluded that long-term users of first generation mobile phones faced an up to 80 percent greater risk of developing brain tumours than non-users and the World Health Organisation said last year more research was needed.

But a Danish study last year of 400,000 mobile phone users showed no increased cancer risk.
09-12-2002 12:36 PM
Find all posts by this user Quote this message in a reply

rickheel Offline
The Old Bastard

Posts: 8,468
Joined: Feb 2002
Reputation: 11
I Root For: Heels

Post: #2
Find a need, and fill it. Basic economics if you ask me. Good for them.
09-12-2002 12:48 PM
Find all posts by this user Quote this message in a reply
Post Reply 

User(s) browsing this thread: 1 Guest(s)

Copyright © 2002-2018 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2018 MyBB Group.