C-USA looks good to bowl executives
Jack Bogaczyk
Daily Mail Sports Editor
Friday July 15, 2005
In the Conference USA offices in Dallas, as the football bowl futures begin to solidify, administrators aren't exactly paraphrasing Patrick Henry's "Give me Liberty, or give me $1.5 million for Music City."
Nor, are they taking the words right out of the Apollo 13 capsule: "Houston, we have a problem."
Conference USA, retooled to 12 all-sports programs with divisional play in football, will finish the 2005 season with five bowls (Liberty, GMAC, Hawaii, Fort Worth and New Orleans).
It also is likely to finish 2006 and beyond with the same number -- but at least one different game. C-USA would love to be in the Independence or Houston bowls -- or both.
C-USA will come out better financially where ever the future games are because not only are most bowls bumping up their payouts, but two of last season's C-USA games didn't reach the $750,000 minimum payout.
Those were Hawaii ($600,000) and New Orleans ($700,000). They'll make it in the future, or they won't make it period. The NCAA has bowls waiting in the wings as replacement players. See Toronto.
You can talk with bowl executives, conference administrators and university athletic directors, as I did Thursday on the subject, and what you can end up with is a bowl of confusion.
However, here is what's real about C-USA's bowl future and Marshall's postseason potential destinations in 2006 and beyond.
C-USA is locked into the GMAC Bowl in Mobile, Ala., until 2008.
However, the Liberty Bowl, hosted by the C-USA champ past and present and with hometown Memphis in the league, has been an anchor.
The league wants to keep the Liberty and an executive of another bowl says the conference "believes they can keep it, although it's not yet done."
The Big East and ACC both are talking to the Liberty Bowl and the Southeastern Conference is in the mix, too. The Liberty, if it has the chance for a Bowl Championship Series conference matchup, may jump at it.
The Music City, in Nashville, Tenn., is playing in this same arena. It has the better stadium (home of the NFL Titans) but it doesn't have the Liberty's history, or payout ($1.5 million).
What the Liberty has to decide is whether it wants a C-USA champ or two low-rung teams from the ACC and SEC. The Big East has its third slot available, left from the Insight's coming change.
It could be C-USA No. 1 against Big East No. 3 (OK, forget a Marshall-West Virginia rematch some year), but it remains a fluid situation.
C-USA has helped itself in the eyes of bowl executives by retooling its membership. Yes, it has lost Big East favorite Louisville, but with four Texas schools (including UTEP) and Marshall, it has added teams that bowls and TV like.
C-USA stretches from El Paso to Orlando, Fla., to Greenville, N.C., to Huntington and back to the Rio Grande. C-USA would love to be in the Champs Sports Bowl in Orlando -- the hometown of Central Florida -- but that's an ACC-Big Ten deal waiting to be made.
Texas-El Paso took 20,000 fans to the Houston Bowl last season, before the Mike Price-coached Miners moved to C-USA. That's significant in current lobbying.
With Alabama-Birmingham, Southern Mississippi and Tulane in C-USA, a deal with the Independence Bowl (Shreveport, La.) makes sense. The GMAC, New Orleans and Hawaii seem destined to remain with C-USA.
With Texas Christian having left C-USA for the Mountain West (which seemingly has lost its champion's berth in the Liberty), the Frogs' hometown Fort Worth Bowl is no lock to stay with C-USA.
However, with Houston, Rice, SMU and UTEP in the league, the Fort Worth makes geographic sense. The Houston Bowl makes more sense. The Independence and Houston bowls pay more ($1 million minimum last year) than Fort Worth, which also is in need of a sponsor.
The SEC or Big 12 -- or both -- may bail from the Independence and/or Houston. Sources say C-USA would take either one over Fort Worth and may have a choice among the pair. The league seems to be staying in Mobile (GMAC), Hawaii and New Orleans.
The alterations in C-USA membership are dramatic. The changes in the conference's bowl destinations don't figure to be stunning, but there will be renovations there, too.
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