Calkins: C-USA coming, despite missing million
By Geoff Calkins
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March 7, 2005
I come to praise Britton Banowsky, not to bury him.
No, really!
The Conference USA men's basketball tournament will be in Memphis starting Wednesday.
Because of that, the Memphis Tigers still have a shot to make the NCAAs.
Either way, Memphis taverns will sell some more drinks, Memphis hotels will fill some more rooms, Memphis cabbies will carry some more people to and from the airport.
Why?
Because of Britton Banowsky.
Beloved Britton Banowsky?
OK, let's not go too far with that.
"I think he showed great concern for Memphis," said Mike Golub, the Grizzlies vice president of business operations, and the man in charge of FedExForum. "Given the circumstances, he could have taken the tournament elsewhere."
When Golub says "given the circumstances," he means "given the amazing, disappearing $1 million guarantee."
That's how much the Memphis & Shelby County Sports Authority promised C-USA when it bid for the tournament.
No matter how many -- or few -- people bought tickets, the Sports Authority guaranteed that the conference would walk away with a cool million.
Nice deal for the conference, right?
Except something peculiar happened.
"They never signed the contract," said Kevin Kane, president of the Memphis Convention & Visitors Bureau. "Thank God, there never was a signed agreement.
"If there had been, the Sports Authority would have been on the hook for what could have been hundreds of thousands of dollars. The last time the tournament was in Memphis, it cost the Sports Authority $400,000.
"But for whatever reason the contract never was signed and the conference basically had to start from scratch this past fall."
Some of you might think this was another screwup by the C-USA office. Some of you might be right about that.
But, hey, at least Memphis benefited from this one!
"There was no way we were in a position to follow through on the $1 million guarantee," said Kane.
So Banowsky then had three choices:
1) He could scream and yell about Memphis welching on its promises;
2) He could reopen the bidding and move the tournament back to Cincinnati or Louisville;
3) Or he could keep the tournament in Memphis even without the $1 million guarantee because it's best for everybody.
Banowsky chose No. 3. Which was darn sensible really.
Memphis is the obvious location for the tournament, not just this year, but for years to come.
FedExForum is gorgeous. The basketball program will be the class of the new league. The location behind Beale Street sure beats, say, Louisville.
"It sets up perfectly for a basketball tournament," Banowsky said. "People can go to the games, go out to the restaurants, then go back to the games again. We think it's going to be a big success."
Banowsky doesn't mean this year, necessarily. The conference has sold fewer than 6,000 tournament ticket packages. The Tigers' miserable finish has been a real buzz kill. If the wrong teams advance, FedExForum could get mighty lonely this weekend.
And the risk is all on the conference. It's not guaranteed anything. C-USA is leasing FedExForum, paying all the expenses and taking the profits (such as there are) from ticket sales.
"If there's a shortfall, it's on them," said Golub. "But Britton made a calculated decision that it's best for the conference and best for the city. I think you have to hand it to the guy for that."
Awwww, really?
It's been such fun beating on Britton. However can we turn back now?
But he did the right thing on this one. OK, after failing to get a signed contract. Which was the wrong thing. But then he did the right thing. Better late than never, isn't it?
So here's to Banowsky, man of vision.
'Till tomorrow, anyway.
To reach Geoff Calkins, call him at 529-2364 or send an e-mail.
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