(11-26-2012 11:40 AM)AtlanticLeague Wrote: http://www.theatlantic.com/magazine/arch...le/309109/
The shift will eventually occur. It is a combination of new media, changes in expectations among younger consumers, and pricing. TV is just one of the most entrenched and thus will be one of the last to change.
We've seen the change elsewhere already. The key thing that has to happen is a viable alternative platform must emerge. Places where this has happened:
- Software. Nobody buys packaged software anymore. It's all digital distribution. OEMs won't even include Windows restore discs with new PCs anymore. Hell... many PCs don't even have optical drives anymore.
- Video Games. Another place where control through physical media is ending. The Steam platform may very well destroy the console market for all but casual gamers.
- Music. Death to the one hit wonder album. Songs on demand, individually, DRM free, for less than a dollar each. The proliferation of indie bands, indie labels, and even indie radio stations is going strong.
- Movies. Only the truly big movies are raking in big time profits. Netflix has destroyed the limited selection and hassle of Blockbuster. More and more holders are giving in to full digital streaming access.
- TV Shows. See above. Only add in commodity off the shelf PVR systems which strip the advertising and deliver you more time value and allow you watch what you want when you want.
- Books. Kindle. Nook. Tablets. Digital distribution. DRM free (in some cases, eventually it will become 100% DRM free like music has become). Cheaper. No longer must you blow a publisher to distribute your own book to millions. Indie publishers and indie labels and indie writers are beginning to proliferate.
TV will come around eventually. We want to be able to watch anything. We want to be able to watch it any time. Want want to be able to watch it on any of our devices, be that tablet or PC or smartphone. And we want to pay for only what we like. And if these conditions are met, we will consume more readily and more frequently, actually INCREASING profit for the companies providing content.
Adapt or die.