This example of UofL trying to honor Kevin is a great example of the ramifications of the O'Bannon case. The verdict is not in, the case is still being argued, but UofL was told not to produce the shirts anyway or be subject to a lawsuit. Here is the espn link:


http://m.espn.go.com/ncb/story?storyId=9134210

Just take #5 off of the tshirt.

I have mixed feelings about the O'Bannon case.

When the NCAA gets gross and sells old footage to sell Axe or Dove, the players involved should be paid.

But the TV rights for a live game? Sorry no dice.

It is rank fantasy to think the players are why the audience is there. In pro sports did people swap Cav shirts for Heat when the talents were taken to South Beach? Sure did, but outside of friends and family when a college player transfers people don't trade in their Texas shirt for a Houston shirt.

When a 5 star recruit is choosing between Florida and Alabama, again outside of friends and family who makes a decision to buy a Gator shirt or Tide shirt based on his decision? Now when that 5 star leaves Bama to sign a first round contract with the Rams there are people who make the decision to buy a Rams shirt because he signed with them but if he transferred to Georgia they aren't buying a Georgia shirt.

The college audience is about MY SCHOOL or MY STATE.

In soccer, hockey, baseball, basketball if you want to take commercial advantage of your name or photo, go pro. In basketball you'll have to leave the country for a year or play for a year in a penny ante American league but you don't HAVE to go play college. In football you are hamstrung but good luck getting the average fan to name more than 5 of the people on the 105 man roster. Less than 5% of college football players have a name or "likeness" that has any value independent of the logo on the side of their helmet.

That t-shirt is probably against NCAA rules.

http://www.usatoday.com/story/sports/nca...y/2057057/

"But questions have subsequently arisen about the t-shirt, both in the appearance of a shoe company profiting off Ware's injury and whether it might be illegal since Louisville acknowledged that the No. 5 represents Ware. NCAA rules prohibit schools from selling merchandise that references a specific player but have traditionally been able to sell shirts and jerseys with numbers under the argument that it could represent any player who has worn that number.

However, Louisville associate athletic director Brent Seebohm told local television station WDRB on Thursday that the shirt was created at the school's request "as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team.""


Crap like this is why a lot of people think O'Bannon should win his case. Louisville and Adidas get together to make a quick buck out of a kid who breaks his leg horrifically on national TV? That's pretty disgusting.

(04-05-2013 10:15 PM)TomThumb Wrote:  That t-shirt is probably against NCAA rules.

http://www.usatoday.com/story/sports/nca...y/2057057/

"But questions have subsequently arisen about the t-shirt, both in the appearance of a shoe company profiting off Ware's injury and whether it might be illegal since Louisville acknowledged that the No. 5 represents Ware. NCAA rules prohibit schools from selling merchandise that references a specific player but have traditionally been able to sell shirts and jerseys with numbers under the argument that it could represent any player who has worn that number.

However, Louisville associate athletic director Brent Seebohm told local television station WDRB on Thursday that the shirt was created at the school's request "as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team.""


Crap like this is why a lot of people think O'Bannon should win his case. Louisville and Adidas get together to make a quick buck out of a kid who breaks his leg horrifically on national TV? That's pretty disgusting.

Read the link....here, here is a portion of the link I guess you decided NOT to read:

Quote:The school admitted that the shirt was indeed meant to honor Ware and said it was not profiting off the shirt because it had waived the typical licensing royalty that the school collects. For its part, Adidas said in a statement that the shirt was created as a request to the team and the school.


"We are happy to support Louisville fans who wish to honor a player and rally around the team during the most important moments of their season," the statement said. "The shirt was intended as a respectful tribute and because of that, a portion of every sale will go to the university's scholarship fund."


"The fact that there is money going to the scholarship fund doesn't change things," Carey said.

There is NO quick buck being made. What is disgusting is a big brow on a shirt.

(04-05-2013 10:31 PM)Dasville Wrote:  There is NO quick buck being made. What is disgusting is a big brow on a shirt.

How much do you think that t-shirt costs to make? Maybe $3? Why is it selling for $25? That's a profit margin that any corporation would salivate over. Doesn't really matter how Adidas and Louisville split the obscene profits from that shirt. Ware's never going to see a dime from it.

(04-05-2013 10:15 PM)TomThumb Wrote:  That t-shirt is probably against NCAA rules.

http://www.usatoday.com/story/sports/nca...y/2057057/

"But questions have subsequently arisen about the t-shirt, both in the appearance of a shoe company profiting off Ware's injury and whether it might be illegal since Louisville acknowledged that the No. 5 represents Ware. NCAA rules prohibit schools from selling merchandise that references a specific player but have traditionally been able to sell shirts and jerseys with numbers under the argument that it could represent any player who has worn that number.

However, Louisville associate athletic director Brent Seebohm told local television station WDRB on Thursday that the shirt was created at the school's request "as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team.""


Crap like this is why a lot of people think O'Bannon should win his case. Louisville and Adidas get together to make a quick buck out of a kid who breaks his leg horrifically on national TV? That's pretty disgusting.

The university isn't making a dime off the shirt, and Adidas is donating a portion of the profits to the general scholarship fund. They made the shirt after requests from fans poured in as a way to show tribute to Ware. Nobody's getting rich off his injury.

(04-06-2013 07:17 AM)gocards#1 Wrote:  

(04-05-2013 10:15 PM)TomThumb Wrote:  That t-shirt is probably against NCAA rules.

http://www.usatoday.com/story/sports/nca...y/2057057/

"But questions have subsequently arisen about the t-shirt, both in the appearance of a shoe company profiting off Ware's injury and whether it might be illegal since Louisville acknowledged that the No. 5 represents Ware. NCAA rules prohibit schools from selling merchandise that references a specific player but have traditionally been able to sell shirts and jerseys with numbers under the argument that it could represent any player who has worn that number.

However, Louisville associate athletic director Brent Seebohm told local television station WDRB on Thursday that the shirt was created at the school's request "as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team.""


Crap like this is why a lot of people think O'Bannon should win his case. Louisville and Adidas get together to make a quick buck out of a kid who breaks his leg horrifically on national TV? That's pretty disgusting.

The university isn't making a dime off the shirt, and Adidas is donating a portion of the profits to the general scholarship fund. They made the shirt after requests from fans poured in as a way to show tribute to Ware. Nobody's getting rich off his injury.

You're asking for reading comprehension on this board

If money is going into the scholarship fund then yes the school is benefiting. That's money they won't have to raise.

(04-06-2013 07:17 AM)gocards#1 Wrote:  The university isn't making a dime off the shirt, and Adidas is donating a portion of the profits to the general scholarship fund. They made the shirt after requests from fans poured in as a way to show tribute to Ware. Nobody's getting rich off his injury.

If the university is making money for the general scholarship fund, then it is making something off the shirt.

What exactly is the difference between Adidas paying Louisville a licensing fee like it usual does and Adidas "donating" the profits to Louisville? Like I said, t-shirt costs maybe $3 to make and sells for $25. ALL money split between Adidas and Louisville.

Louisville students were asking the school to sell an overpriced $25 dollar t-shirt based on an Adidas advertising slogan to honor Ware? That's pretty sad if true.