(04-12-2013 04:10 PM)Hokie Mark Wrote: Possible economics of ESPN/ACC:
1) ESPN can force ESPNU to basic cable within the ACC footprint (I live between Clemson and Charlotte and it isn't on Charter Basic!).
2) ESPN can have the ACC earn equity by producing the content themselves, thus saving Disney a boat-load of production costs; ESPN becomes the silent partner while the ACC is the "working" partner, in effect
3) Advertising can be more focused, and it becomes easier to track ratings of ACC games on a consistent platform.
QUESTIONS:
* What becomes of Raycom Sports and the over-the-air ACC Network?
* How does the ACC Digital Network tie-in with this?
* How much money are we talkin', anyways?
1. I think that point #1 is overblown. I'm sure it will happen, but I think that the benefits are way overstated, because people tend to ignore the costs. I think that the bigger issue is that forming a joing-owned ESPN-ACC network is a signal of an intent to build a lasting and committed relationship between the two parties. This is important, because ESPN knows that they can build the ACC up without incurring the risk of the ACC jumping to Fox in 11 years, and costing ESPN all of their investment in the conference. Hopefully that will translate into more ACC love on ESPN and thus more interest in ACC athletics.
2. ESPN could, and there might be tax considerations that would make that make sense, but I would imagine that ESPN is better at producing TV content than schools. If that's the case, then it would make sense for ESPN to produce the content and for the schools to pay ESPN, unless the schools can incorporate the production process into the curriculum. If that's the case, then the academic advantages would offset many of the costs.
3. I guess it depends on what the alternative is, which depends on what content is aired. Content from regional networks (i.e. coach's shows) could be moved. If that's the case, then the advertising might not necessarily be more focused. To use an extreme example, snow gear applies to everyone who watches programming, whether it is MTV, CSPAN, or ESPN. That isn't true throughout the ACC empire, I don't see too many convicts (aka Miami football players ZING!) worrying about getting rid of snow as quickly as possibly.* Conversely, Chicago-style deep dish "pizza" might be popular in the southern parts of our glorious empire, but the Papa ain't popula in Cuse country.**
*By "snow" I mean white frozen water, not...well...nevermind. (ZING!)
**I'm really, really sorry for the forced pun-like group of words. I couldn't resist. Btw, I hope you appreciated the reference to our earlier discussion abotu pizza and "pizza."