I was looking for information on the Third Tier Media rights payments for UofL and stumbled onto the 5 1/2 year old piece about Louisville and Rutgers deal with Nelligan from Texas Rivals site.
Interesting quote:
"As Louisville's profile began to build, the program employed Nelligan Sports Marketing in 2001 to help capitalize on the growing football program. It also wanted to re-establish the men's basketball program - which hired Rick Pitino that year - as a national power.
In addition to added revenue from television appearances, bowl games, donors and Big East membership, Louisville became the flagship program for Nelligan Sports Marketing.
Where Louisville used to handle marketing internally, Nelligan's team of professionals arranged sponsors for coaches' shows for Louisville, worked on deals for radio and television coverage for Louisville programming and sold signage at Louisville sports venues.
Before Nelligan arrived, Louisville made less than $1 million in revenue on this kind of marketing. Now, it is expected to be around $7.5 million."
Keep in mind this is from 2007.
Then I found this little jewel from a WVU site written 3 months ago in January. An interesting quote:
"WVU Athletic Director Oliver Luck just hit a financial jackpot with their third tier media rights deal.
Independent sources report that the Mountaineers will receive just over $9 million a year for 12 years in their agreement with IMG.
Four other Big 12 schools contract with IMG for their third tier rights, including Texas, Kansas, Baylor and TCU.
The deal puts WVU between Texas and Oklahoma for third tier media rights income. Texas receives $9.4 million and Oklahoma $7.5 million. Also by comparison the University of Florida receives $10 million."
How can WVU sign a contract for 9 million a year "this year" and it be considered " a financial jackpot" and UofL have a deal that is over 5 years old a make nearly as much. I can't find any info on Louisville's 2013 payment levels but one would have to imagine that it's well over 9 million.
I have a difficult time believing third tier TV rights are the straw that brought the camels back as far as The ACC and its members are concerned like some WVU fans would have you believe. At 9 million a year their deal is terrible in the big picture.
CJ
Texas Rivals
WVU Football