Here is Wilner's article about the lack of coverage for signing day.
https://www.mercurynews.com/2017/12/21/i...n-be-done/
Sub-channels should be off air most of the time. But those that exist now make some sense if anyone watched them, since you have the NorCal, SoCal, Arizona, Northwest (Willamette Valley to Seattle), Denver region and SLC. And of course the generic P12N overflow. The thinking was each has distinct local schools Olympic content. But producing that many events is ridiculous, especially for zero share audience.
The reality is one channel should run, with a second on Football Saturdays and Basketball game days as overflow. The content should shift from Olympics to Football and Basketball. Moving to cheaper locale in SoCal (e.g., Riverside) or even just Sacramento, or to Phoenix, Las Vegas or SLC makes sense. Shedding half the high salary people also makes sense. Many are now paid a Bay Area premium due to the highest wage scale in the nation and 2nd or 3rd highest cost of living depending on which survey you look at.
Basically Wilner and Cal's Chancellor are saying, reduce expenses and change content to be more relevant to the fan base, thus driving up ratings and improving margins. That would unlock a lot of money the schools are not seeing now. P12N is a tough sell to advertisers because it has low ratings, and that is due to content. You may never get SECN or BTN ratings, but you can easily get more than half their numbers (people may not be as crazy about college sports, but the National games get not that dissimilar numbers in the West as they get in the Midwest and Southern regions), and that will drive revenue up fast. Recruiting shows, and game day shows for football and Basketball will keep viewers watching longer and on non-game days. These are fixable problems. But other Chancellors and Presidents have to support Cal on this issue.