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Charlotte Hires WKU's Zack McKay
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TribeNiner Offline
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Post: #1
Charlotte Hires WKU's Zack McKay
It appears that Charlotte has found a new marketing director in WKU's Zack McKay.

"Well, today I say goodbye to @WKUSports. It’s been an unbelievable five years on the Hill. I can’t thank WKU, and the Bowling Green community enough for making this place feel like home. On Monday, I start a new chapter with the @Charlotte49ers and can’t wait to get started." https://t.co/aTb4MvgRyw

For our WKU brethren, do you have any opinions or insight? I'd love to hear what you have to say (both good and bad) about him or your marketing efforts over the past 5 years.

Apologies if this is buried in another thread, but I hadn't seen it.
(This post was last modified: 02-09-2018 09:58 AM by TribeNiner.)
02-09-2018 09:58 AM
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Rojogrande Offline
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Post: #2
RE: Charlotte Hires WKU's Zack McKay
Marketing at WKU has always been somewhat lacking. My guess is that has more to do with budget constraints than anything. I guess they do the best they can with what they have to work with. They are good about getting local businesses involved with stuff and giving back to the community with things like big brothers & big sisters, etc. Zack is a really good guy though. Met and talked with him on numerous occasions. He will be a good addition to your athletics department.
02-09-2018 11:45 AM
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TribeNiner Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 11:45 AM)Rojogrande Wrote:  Marketing at WKU has always been somewhat lacking. My guess is that has more to do with budget constraints than anything. I guess they do the best they can with what they have to work with. They are good about getting local businesses involved with stuff and giving back to the community with things like big brothers & big sisters, etc. Zack is a really good guy though. Met and talked with him on numerous occasions. He will be a good addition to your athletics department.

Thanks for the feedback. We need all the help we can get. Especially with community engagement.
02-09-2018 12:07 PM
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ghostofclt Offline
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RE: Charlotte Hires WKU's Zack McKay
clt says we are going to poach the best talent from cusa schools.
02-09-2018 06:32 PM
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12thmonarch Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

Can you please poach the goofball Wood Selig away from ODU? pretty please. I will throw in Bobby Wilder too as a freebie.
02-09-2018 07:15 PM
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Jack Bauer Offline
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RE: Charlotte Hires WKU's Zack McKay
I have no idea who he is and our marketing is horrendous. I hope for your sake it was a budget constraint but I don't know.
02-09-2018 08:27 PM
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WKUYG Away
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 08:27 PM)Jack Bauer Wrote:  I have no idea who he is and our marketing is horrendous. I hope for your sake it was a budget constraint but I don't know.

William Zack McKay Director of Marketing made $46,896.00 last year
Athletic Marketing has a budget of $296,550.75

Out of that 296k, $145,950.75 was spent on wages for 2 full time and one part time....from looking at the total budget you would think they would just shut it down. Western did cut over 50% from that budget from 3 years ago

[Image: media.jpg]

[Image: budget_media.jpg]

[Image: budget_media_2.jpg]

[Image: budget_media_3.jpg]
(This post was last modified: 02-09-2018 08:54 PM by WKUYG.)
02-09-2018 08:40 PM
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Niner National Offline
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RE: Charlotte Hires WKU's Zack McKay
Our previous director of marketing made $60,000ish, so assuming he is getting the same that's a decent pay raise and possibly more budget to work with as well.
02-09-2018 10:17 PM
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Rojogrande Offline
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RE: Charlotte Hires WKU's Zack McKay
Cost of living in Charlotte compared to Bowling Green makes that bump from $47kish to $60kish pretty much a wash I would think though. Cost of living in BG is under the national average last I heard. So you get more bang for your buck here. I know my house which is around 150k would cost upwards of 400k in Nashville market. I assume Charlotte is not a whole lot different from other major cities in that respect.
02-10-2018 11:16 AM
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BKTopper Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 07:15 PM)12thmonarch Wrote:  
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

Can you please poach the goofball Wood Selig away from ODU? pretty please. I will throw in Bobby Wilder too as a freebie.

My bad if somebody else already asked this, but what's the problem exactly? He was the guy responsible for taking both of our schools D1 and my impression was that he left us on good terms and in a position of strength before he went to y'all. Is that not the Monarch Selig experience? Just curious is all.
02-10-2018 05:23 PM
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BKTopper Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-10-2018 05:23 PM)BKTopper Wrote:  
(02-09-2018 07:15 PM)12thmonarch Wrote:  
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

Can you please poach the goofball Wood Selig away from ODU? pretty please. I will throw in Bobby Wilder too as a freebie.

My bad if somebody else already asked this, but what's the problem exactly? He was the guy responsible for taking both of our schools D1 and my impression was that he left us on good terms and in a position of strength before he went to y'all. Is that not the Monarch Selig experience? Just curious is all.

**FBS
02-10-2018 05:25 PM
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Niner National Offline
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Post: #12
RE: Charlotte Hires WKU's Zack McKay
(02-10-2018 11:16 AM)Rojogrande Wrote:  Cost of living in Charlotte compared to Bowling Green makes that bump from $47kish to $60kish pretty much a wash I would think though. Cost of living in BG is under the national average last I heard. So you get more bang for your buck here. I know my house which is around 150k would cost upwards of 400k in Nashville market. I assume Charlotte is not a whole lot different from other major cities in that respect.

Just depends where you live. If you want to live in the city limits in a historic or high end neighborhood, you'll pay a ton. If you want to live in a middle class neighborhood in the university area, you can get a decent home in the 200s.
02-10-2018 05:28 PM
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ghostofclt Offline
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RE: Charlotte Hires WKU's Zack McKay
clt says Charlotte home prices are going up, but you can always go outside of mecklenburg to get more value. But you have to live there.
02-10-2018 05:43 PM
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49RFootballNow Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-10-2018 05:43 PM)ghostofclt Wrote:  clt says Charlotte home prices are going up, but you can always go outside of mecklenburg to get more value. But you have to live there.

Very happy to no longer be living in The Great State of Mecklenburg. Lower taxes and better neighbors are a plus. I can get to uptown in 30 minutes and the University in 20, so it's no inconvenience at all.
02-13-2018 09:01 AM
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IceJus10 Offline
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RE: Charlotte Hires WKU's Zack McKay
A growing number/percentage of the Charlotte metro area merely rent/lease their living spaces. So housing prices do not have to be a factor and lease rates are reasonable in University City and Charlotte in general.

I always found Charlotte apartment rates to be competitive, as they want your business, just from the sheer number of complex options and the glut of units always available.
02-13-2018 11:43 AM
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OldOwl Offline
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RE: Charlotte Hires WKU's Zack McKay
I thought it was agreed no Conf USA school would steel coaches or personnel from in the same conference?
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.
02-13-2018 09:09 PM
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Nugget49er Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-13-2018 09:09 PM)OldOwl Wrote:  I thought it was agreed no Conf USA school would steel coaches or personnel from in the same conference?
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

We probably agreed to that when we were not last in the conference.
02-13-2018 09:16 PM
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OldOwl Offline
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RE: Charlotte Hires WKU's Zack McKay
? Not sure what that means.
(02-13-2018 09:16 PM)Nugget49er Wrote:  
(02-13-2018 09:09 PM)OldOwl Wrote:  I thought it was agreed no Conf USA school would steel coaches or personnel from in the same conference?
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

We probably agreed to that when we were not last in the conference.
02-13-2018 09:36 PM
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Nugget49er Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-13-2018 09:36 PM)OldOwl Wrote:  ? Not sure what that means.
(02-13-2018 09:16 PM)Nugget49er Wrote:  
(02-13-2018 09:09 PM)OldOwl Wrote:  I thought it was agreed no Conf USA school would steel coaches or personnel from in the same conference?
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

We probably agreed to that when we were not last in the conference.

It means now that we are in last place, count us in for poaching, rustling or whatever Texas word that means stealing to get a good coach. You don't need to worry though, your coach is safe.
02-13-2018 10:24 PM
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ghostofclt Offline
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RE: Charlotte Hires WKU's Zack McKay
clt says we will take your coach, and your affordable home.
02-13-2018 11:07 PM
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