Hello There, Guest! (LoginRegister)

Post Reply 
Using TV Slotting To See How ESPN Views the AAC
Author Message
billybobby777 Offline
The REAL BillyBobby
*

Posts: 11,898
Joined: May 2013
Reputation: 502
I Root For: ECU, Army
Location: Houston dont sleepon
Post: #61
RE: Using TV Slotting To See How ESPN Views the AAC
(11-30-2018 04:35 PM)namssa Wrote:  
(10-26-2018 12:25 AM)Attackcoog Wrote:  Exactly---thats why the MW value is basically capped. They dont draw alot of people and the maximum potential viewers at that time is down drastically from other times. In essence, ESPN cant pay much for content designed to fill low viewership broadcast windows. If its too pricey---they are better off just running Sports Center again or rebroadcasting the days Alabama game.

As for the ESPN selections--you're actually a little off base there. Yes CBS-Sports Networkk has the primary rights---but ESPN owns all the home Boise football games. I think we can agree thats the premier property in the MW. Additionally, CBS gets a set number of selections (i think its around ten), beyond that, ESPN and CBS Sports Network alternate selections. Bottom line---its a false narrative to say the ESPN MW inventory doesnt include any of the good MW games. Oregon St at Nevada, BYU at Boise, Fresno at Boise St, and SDSU at Boise were all ESPN games (none of which were on ESPN or ABC). The real issue is the MW really doesnt have much in the way of attractive inventory---not that CBS gets it all.

Good point, ESPN does have a separate deal with Boise State. The MWC has the same problem the PAC-12 does in the East Coast late viewership issue, which really affects the ratings. But at the same time ESPN really needs content during that time especially when it is prime time on the West Coast. ESPN doesn't want to be running re-runs during West Coast Prime Time so that's where the Pac-12 and MWC games come in to play as they are the only 2 conferences to choose from. With a large portion of the the PAC-12 deal with FOX and FS1, if the MWC were capable negotiators (big if) they could parlay that with their next deal due next year. But I doubt it.

The MWC decision to go with CBS-SN in 2006 killed them.
Before that I remember watching WAC/MWC games on ESPN late night all the time.
I even remember watching ESPN games like Fresno vs Hawaii starting after 10:00 because they were the only games on at the time.
Surely the MWC gets on board with ESPN this next time around so us college fb junkies can watch those late Saturday night Hawaii, San Diego St, Fresno St, Nevada etc games again. That worked for them before.
11-30-2018 05:09 PM
Find all posts by this user Quote this message in a reply
billybobby777 Offline
The REAL BillyBobby
*

Posts: 11,898
Joined: May 2013
Reputation: 502
I Root For: ECU, Army
Location: Houston dont sleepon
Post: #62
RE: Using TV Slotting To See How ESPN Views the AAC
(11-29-2018 07:44 PM)Attackcoog Wrote:  
(11-29-2018 06:37 PM)namssa Wrote:  
(10-26-2018 12:25 AM)Attackcoog Wrote:  I got curious and looked into broadcast windows a bit. I thought what I found might shed a little light on how ESPN perceives the AAC's TV value. What I found makes me think we are clearly not the same animal as the other G5's when it comes to TV. I was most curious how ESPN handled appearances on their flagship over the air network (ABC) and their flagship cable network ESPN---the theory being that Disney will tend to place the more valuable content on those two key networks. For this reason, I didnt get into ESPN2, ESPNU, etc slots.

Total Home Games Televised On ABC and ESPN

2018
MAC-No games on ABC or ESPN
Sunbelt-No ABC games, 1 ESPN game (the Championship game)
CUSA-No games on ABC or ESPN
Mountain West-No ABC games, 1 ESPN game (the Championship game)

AAC-6 ABC games (1 more is possible), 7 ESPN games--13 to 14 total
**CCG is one of the AAC ABC games
-------------------------------------------------------------------------------

2017
MAC-No games on ABC, 1 ESPN game (championship game)
Sunbelt-No ABC games, No ESPN games
CUSA-No games on ABC, 2 ESPN (one of which was a neutral site--Rice vs Stanford from Sydney)
Mountain West-No ABC games, 2 ESPN games (one of which was the Championship game)

AAC-4 ABC games, 7 ESPN games---11 total
**CCG is one of the AAC ABC games

Again, Disney is only required to show 3 of our games on ABC each year.

Then for grins, I compared us to a the Big 12 and Pac-12. They have thier package split with two networks. So I included appearances on the 2 Fox flagship networks (FOX-OTA and FS1 for cable).

2018
Big12--
ABC-6 (one is CCG)
FOX-8
ESPN-7
FS1--13
Total-34

14 on Over the Air 3 letter networks (FOX/ABC)
13 on ABC or ESPN.


Pac-12

ABC-3
FOX-9
ESPN-12
FS1-11
Total-35

12 on Over the Air 3 letter networks (FOX/ABC)
15 on ABC or ESPN.

Bottom line, we are kinda in the middle. Not P5, but not anything like the other G5's. People like to complain about our treatment by ESPN---but interestingly---if you look at our level of exposure on the flagship over the air network ABC and the flagship cable network (ESPN)---it is almost identical to the treatment the Big12 and Pac12 receive on those 2 key networks. We are actually enjoying about the same profile as a power conference on the Disney flagship networks. That aint bad--and that level of representation on the 2 flagship Disney networks suggests that ESPN considers the AAC to offer roughly a similar amount of ABC/ESPN quality inventory as 50% of the Big12 or Pac12 (ESPN only owns 50% of the Big12 and Pac12 rights). That would tend to further support the idea that ESPN wont want that AAC inventory to get away--primarily because--even after a serious raise---AAC games will still be far cheaper than P5 inventory.

When you compare the amount of games ESPN carries for the MWC and their ratings its really not an apples to apples comparison with the AAC. The MWC has a TV agreement with CBS Sports for all their Tier 1 and 2 games. So ESPN only gets the leftovers after CBS chooses their games. So ESPN isn't going to put a 3rd or 4th rated MWC team on ESPN or ABC, which is why they usually land on ESPN2. Also when it comes to ratings the MWC play their games starting at 10:30 pm EST. So 70% of the population is asleep when their games air, so of course their ratings won't compare.

Exactly---thats why the MW value is basically capped. They dont draw alot of people and the maximum potential viewers at that time is down drastically from other times. In essence, ESPN cant pay much for content designed to fill low viewership broadcast windows. If its too pricey---they are better off just running Sports Center again or rebroadcasting the days Alabama game.

As for the ESPN selections--you're actually a little off base there. Yes CBS-Sports Networkk has the primary rights---but ESPN owns all the home Boise football games. I think we can agree thats the premier property in the MW. Additionally, CBS gets a set number of selections (i think its around ten), beyond that, ESPN and CBS Sports Network alternate selections. Bottom line---its a false narrative to say the ESPN MW inventory doesnt include any of the good MW games. Oregon St at Nevada, BYU at Boise, Fresno at Boise St, and SDSU at Boise were all ESPN games (none of which were on ESPN or ABC). The real issue is the MW really doesnt have much in the way of attractive inventory---not that CBS gets it all.

CBS-SN got all the best MWC games. Nevada vs Oregon St huh?
Washington St vs Wyoming
Air Force vs Army
San Diego St vs Arizona St
Arkansas vs Colorado St
Colorado vs Colorado St
Navy vs Hawaii
San Jose St vs Army
Just to name a few not including the conference games. That cbs-sn deal sucks for them.
11-30-2018 05:20 PM
Find all posts by this user Quote this message in a reply
Attackcoog Offline
Moderator
*

Posts: 44,847
Joined: Oct 2011
Reputation: 2880
I Root For: Houston
Location:
Post: #63
RE: Using TV Slotting To See How ESPN Views the AAC
(11-30-2018 05:09 PM)billybobby777 Wrote:  
(11-30-2018 04:35 PM)namssa Wrote:  
(10-26-2018 12:25 AM)Attackcoog Wrote:  Exactly---thats why the MW value is basically capped. They dont draw alot of people and the maximum potential viewers at that time is down drastically from other times. In essence, ESPN cant pay much for content designed to fill low viewership broadcast windows. If its too pricey---they are better off just running Sports Center again or rebroadcasting the days Alabama game.

As for the ESPN selections--you're actually a little off base there. Yes CBS-Sports Networkk has the primary rights---but ESPN owns all the home Boise football games. I think we can agree thats the premier property in the MW. Additionally, CBS gets a set number of selections (i think its around ten), beyond that, ESPN and CBS Sports Network alternate selections. Bottom line---its a false narrative to say the ESPN MW inventory doesnt include any of the good MW games. Oregon St at Nevada, BYU at Boise, Fresno at Boise St, and SDSU at Boise were all ESPN games (none of which were on ESPN or ABC). The real issue is the MW really doesnt have much in the way of attractive inventory---not that CBS gets it all.

Good point, ESPN does have a separate deal with Boise State. The MWC has the same problem the PAC-12 does in the East Coast late viewership issue, which really affects the ratings. But at the same time ESPN really needs content during that time especially when it is prime time on the West Coast. ESPN doesn't want to be running re-runs during West Coast Prime Time so that's where the Pac-12 and MWC games come in to play as they are the only 2 conferences to choose from. With a large portion of the the PAC-12 deal with FOX and FS1, if the MWC were capable negotiators (big if) they could parlay that with their next deal due next year. But I doubt it.

The MWC decision to go with CBS-SN in 2006 killed them.
Before that I remember watching WAC/MWC games on ESPN late night all the time.
I even remember watching ESPN games like Fresno vs Hawaii starting after 10:00 because they were the only games on at the time.
Surely the MWC gets on board with ESPN this next time around so us college fb junkies can watch those late Saturday night Hawaii, San Diego St, Fresno St, Nevada etc games again. That worked for them before.

Here is the problem for every team not named Boise in the MW---they all get about a million a year. Boise is guaranteed between 3 and 4 million from TV becasue they get 3-4 bonus checks guaranteed as part of the contract. The rest of the TV payout for schools varies based on which games make ABC/ESPN/ESPN2 and pay the participants a "national TV bonus". Games on CBS-Sports cannot earn that bonus. So, not many W games are making ABC and ESPN--and just a few get to ESPN2---so, there aint alot of teams not named Boise getting bonus checks.

Thus, in that environment, the vast majority of MW AD's looking at late night kickoffs that kill attendance are growing more enamored with the idea going mostly all digital with maybe a small linear contract. Why, because a small package of late night games on linear tv added to a digital package containing the majority of MW content---would allow the schools to set kick off times form most games that are optimum for maximum attendance. That allows them to make more money and build their fan base---and costs them little since Boise was sucking up most of the tv money anyway. The only team that really loses under that scenario is Boise---because everyone else was only making about a million a year off TV anyway. So maybe that drops down to just $500K to 700K---but they make 1 million more off tickets, parking, and concessions---they come out way ahead and please the ticket buying fans in process.
(This post was last modified: 11-30-2018 10:12 PM by Attackcoog.)
11-30-2018 10:08 PM
Find all posts by this user Quote this message in a reply
gulfcoastgal Offline
All American
*

Posts: 4,299
Joined: Feb 2007
Reputation: 400
I Root For: Memphis Tigers
Location:
Post: #64
RE: Using TV Slotting To See How ESPN Views the AAC
12-02-2018 02:58 PM
Find all posts by this user Quote this message in a reply
Attackcoog Offline
Moderator
*

Posts: 44,847
Joined: Oct 2011
Reputation: 2880
I Root For: Houston
Location:
Post: #65
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 02:58 PM)gulfcoastgal Wrote:  

Not bad considering it was going head to head against an equally exciting SEC championship game. Gentleman---the AAC has offically arrived.
(This post was last modified: 12-02-2018 03:37 PM by Attackcoog.)
12-02-2018 03:36 PM
Find all posts by this user Quote this message in a reply
Meatwad Offline
1st String
*

Posts: 1,569
Joined: Mar 2005
Reputation: 52
I Root For: UCF & The Arsenal
Location:
Post: #66
RE: Using TV Slotting To See How ESPN Views the AAC
Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.
12-02-2018 03:38 PM
Visit this user's website Find all posts by this user Quote this message in a reply
Tigersmoke4 Offline
All American
*

Posts: 2,507
Joined: Oct 2017
Reputation: 97
I Root For: Memphis
Location:
Post: #67
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 02:58 PM)gulfcoastgal Wrote:  

So what were the numbers?
12-02-2018 03:42 PM
Find all posts by this user Quote this message in a reply
rosewater Offline
Heisman
*

Posts: 5,666
Joined: Feb 2008
Reputation: 158
I Root For: cincy
Location:
Post: #68
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 03:38 PM)Meatwad Wrote:  Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.

What was OU/Texas in the 1200 slot?
12-02-2018 03:53 PM
Find all posts by this user Quote this message in a reply
Meatwad Offline
1st String
*

Posts: 1,569
Joined: Mar 2005
Reputation: 52
I Root For: UCF & The Arsenal
Location:
Post: #69
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 03:53 PM)rosewater Wrote:  
(12-02-2018 03:38 PM)Meatwad Wrote:  Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.

What was OU/Texas in the 1200 slot?
those numbers haven't been released yet (at least where i go to look: http://www.sportsmediawatch.com/college-...v-ratings/ ). the numbers i posted were for last year, just saying that whatever this year's is, it's higher than that.
(This post was last modified: 12-02-2018 06:45 PM by Meatwad.)
12-02-2018 03:55 PM
Visit this user's website Find all posts by this user Quote this message in a reply
leofrog Offline
2nd String
*

Posts: 359
Joined: May 2005
Reputation: 19
I Root For:
Location:
Post: #70
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 03:55 PM)Meatwad Wrote:  
(12-02-2018 03:53 PM)rosewater Wrote:  
(12-02-2018 03:38 PM)Meatwad Wrote:  Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.

What was OU/Texas in the 1200 slot?
those numbers haven't been released yet (at least where i got to look: http://www.sportsmediawatch.com/college-...v-ratings/ ). the numbers i posted were for last year, just saying that whatever this year's is, it's higher than that.
Texas OU had a 6.8 rating. Nothing on the AAC game.
http://www.sportsmediawatch.com/2018/12/...vernights/
12-02-2018 06:04 PM
Find all posts by this user Quote this message in a reply
natibeast21 Offline
Banned

Posts: 2,481
Joined: Nov 2010
I Root For: UC, Ohio State
Location: Independent Thought
Post: #71
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 06:04 PM)leofrog Wrote:  
(12-02-2018 03:55 PM)Meatwad Wrote:  
(12-02-2018 03:53 PM)rosewater Wrote:  
(12-02-2018 03:38 PM)Meatwad Wrote:  Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.

What was OU/Texas in the 1200 slot?
those numbers haven't been released yet (at least where i got to look: http://www.sportsmediawatch.com/college-...v-ratings/ ). the numbers i posted were for last year, just saying that whatever this year's is, it's higher than that.
Texas OU had a 6.8 rating. Nothing on the AAC game.
http://www.sportsmediawatch.com/2018/12/...vernights/

This game is hard to compare. Great to see our ratings go up though! I mean you had Clemson, Georgia, and Ohio State fans all watching the Oklahoma Texas game rooting for Texas.
12-02-2018 06:15 PM
Find all posts by this user Quote this message in a reply
Attackcoog Offline
Moderator
*

Posts: 44,847
Joined: Oct 2011
Reputation: 2880
I Root For: Houston
Location:
Post: #72
RE: Using TV Slotting To See How ESPN Views the AAC
Nice blog by Matt Sarzyniak regarding the AAC exposure received this year as part of our current TV deal. Breaks out the number of appearances on each network by each individual team and highlights some points of interest regarding the windows we received this year.

http://mattsarzsports.blogspot.com/2018/...gures.html
(This post was last modified: 12-04-2018 04:33 PM by Attackcoog.)
12-04-2018 04:31 PM
Find all posts by this user Quote this message in a reply
CougarRed Offline
Hall of Famer
*

Posts: 11,450
Joined: Feb 2006
Reputation: 429
I Root For: Houston
Location:
Post: #73
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 06:04 PM)leofrog Wrote:  Texas OU had a 6.8 rating. Nothing on the AAC game.

AAC game did 2.1.

Close to the viewership of the Pac 12 and ACC games (both around 2.5)

P6 baby.
12-04-2018 04:39 PM
Find all posts by this user Quote this message in a reply
Foreverandever Offline
Heisman
*

Posts: 6,877
Joined: Aug 2018
Reputation: 458
I Root For: &
Location:
Post: #74
RE: Using TV Slotting To See How ESPN Views the AAC
AAC 2.1 share for 3.321 million

Not bad vs an sec game that pulled 10.1 share and 17.499 million.

Pac pulled 4.059 million.
12-04-2018 04:41 PM
Find all posts by this user Quote this message in a reply
Attackcoog Offline
Moderator
*

Posts: 44,847
Joined: Oct 2011
Reputation: 2880
I Root For: Houston
Location:
Post: #75
RE: Using TV Slotting To See How ESPN Views the AAC
(12-04-2018 04:41 PM)Foreverandever Wrote:  AAC 2.1 share for 3.321 million

Not bad vs an sec game that pulled 10.1 share and 17.499 million.

Pac pulled 4.059 million.

And the Pac12 CCG had only the MAC CCG as competition.
(This post was last modified: 12-05-2018 01:10 AM by Attackcoog.)
12-05-2018 01:10 AM
Find all posts by this user Quote this message in a reply
sierrajip Offline
Heisman
*

Posts: 5,700
Joined: May 2011
Reputation: 187
I Root For: UCF
Location:
Post: #76
RE: Using TV Slotting To See How ESPN Views the AAC
(12-02-2018 06:04 PM)leofrog Wrote:  
(12-02-2018 03:55 PM)Meatwad Wrote:  
(12-02-2018 03:53 PM)rosewater Wrote:  
(12-02-2018 03:38 PM)Meatwad Wrote:  Last year was 2.3 (3.385M), so this year had better numbers than that and going up against the SEC title game.

What was OU/Texas in the 1200 slot?
those numbers haven't been released yet (at least where i got to look: http://www.sportsmediawatch.com/college-...v-ratings/ ). the numbers i posted were for last year, just saying that whatever this year's is, it's higher than that.
Texas OU had a 6.8 rating. Nothing on the AAC game.
http://www.sportsmediawatch.com/2018/12/...vernights/

Which is why this game was placed at the 12:00 slot. Better ratings against the SEC would probably have been smaller.
12-05-2018 06:59 AM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2024 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2024 MyBB Group.