JRsec
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RE: Conference Media Payout Projections Through 2029
(04-01-2022 07:11 PM)Porcine Wrote: (04-01-2022 06:21 PM)JRsec Wrote: (04-01-2022 04:58 PM)Transic_nyc Wrote: (04-01-2022 03:26 PM)random asian guy Wrote: (04-01-2022 01:47 PM)Transic_nyc Wrote: For the ACC core to keep together they have to just keep pace. And that's where the reasoning breaks down. Swofford & Co. put you in an unenviable position currently. Things should have wrapped up back in 2011-12 with programs firmly settled elsewhere but the TR crew appealed to your pride and ego to stop programs from pursuing their best interests. First, he got you under the Raycom deal at the expense of long-term gain and, then, to try to make up for that error, tied you up to the Disney cabal for what, in essence, is indentured servitude. The way Disney took advantage of the mistakes of Swoff & Co was a pivotal moment for their long-term plan to construct the 4-letter College World Order. It's the biggest proof of the shift in power from the conferences to the corporate media in the 21st Century.
So what should be the fair value of the ACC media deal? Instead of 60 percent of the BIG, maybe 80 percent? That means the ACC would get more than 20 percent than the Pac. An honest question. Should the ACC get more than the Pac?
The ACC could have allowed competitors like CBS, NBC, Fox or other major media to share in the first-tier rights. For example, a lot of ACC football content would have helped build up the NBC lineup on Saturdays piggybacking Notre Dame. It was dubious that FS1 could have offered space for ACC football but it would still be better than using the regional networks. The Big Ten captures a lot of eyeballs through a combination of alumni, core fans and casual fans through constant exposure. It wasn't just the marketz, marketz a lot of Big Ten detractors like to claim. The SEC brand didn't build itself just through core fans but also through massive marketing and tremendous word of mouth. Think the 4-letter echo chamber.
ACC basketball also had a tremendous potential to capture casual fans but, there, the focus on the health of TR has put a tremendous crimp on their growth. Basketball in the Atlantic area had been divided between the ACC and old Big East from the 1980s through the 2010s. Even in basketball, the Big Ten has done a much better job at putting their product to a national audience, and that is despite their failure at winning the big one during March and April for the past twenty years. However, more people know about Duke and UNC than know about ACC basketball.
Whether it's SEC football or Big Ten basketball, the ACC has had the misfortune of dealing with both phenomena. The ACC needed a way to make people aware of the conference as a whole, not just a few big-name programs.
Now, let's say that the ACC did about everything correctly: a national profile, national exposure, a media deal that spread exposure to all programs much earlier than they did, most programs being competitive in both major sports. Even then, dealing with two giants to the north and south, respectively, would always affect their growth trajectory. But the ACC could've been up to 90 percent of the Big Ten under the best case scenario. Certainly they should be higher than the PAC. That's the advantage of being in a much more populated area of the country. College sports would never approach the popularity of the pros but college conferences have a template to be more successful despite the competition. Just a matter of having people with vision, intelligence and willingness to make the hard decisions that won't be felt immediately but will gain the most, long term.
It's all water under the bridge now. We are headed for 2 conferences comprised of State Flagships, large successful 2nd state schools and high visibility privates and a third conference of less dominant second state schools, some third state schools, and mid tier privates. Think 20-24 per conference. So the SEC, B1G and an amalgamation conference, as I indicated in 2012. That will be the upper tier.
I'll explain it in a new thread tonight or tomorrow.
In order to get the ACC schools that the SEC and B1G want, will the Big 12 take all the other ACC schools first?
I think the B1G offers first, the SEC moves then moves first with schools ESPN want's to protect, then the B1G moves, then most of the remaining ACC schools merge with the current Big 12 either as the ACC which ESPN has 100% rights to, or as the Big 12 to which ESPN then purchases 100% of the rights.
If ACC schools get antsy with ESPN over the revenue gap you could see the SEC offer and move first and depending upon who is left the B1G could look West to lure what they really want, ND. If the Big 10 looks west you have 9 PAC AAU schools and N.D. to make 24. The SEC could then add Kansas to the West and 7 ACC schools to the East. I'm thinking Virginia, Virginia Tech, Duke (I know your thoughts here), North Carolina, Clemson, F.S.U., and one of Georgia Tech, Louisville, Miami. Georgia Tech if stressing academics, Louisville if stressing revenue, Miami if stressing opportunities to play in Florida.
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