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RE: Yormark is yormarkin'
(11-03-2022 12:13 AM)JRsec Wrote: (11-02-2022 11:45 PM)Alanda Wrote: (11-02-2022 10:27 PM)JRsec Wrote: (11-02-2022 09:51 PM)Alanda Wrote: (11-02-2022 07:58 PM)BruceMcF Wrote: "Tiers" is a way of describing the terms of the contracts. In the simplest case where one broadcast has first pick or picks every week, then another has a pick or picks, and then there are the remaining games, which would owned by the schools in the old days, and were then aggregated into conference networks, you've got your tier 1, tier 2, and tier 3 rights -- eg, CBS with the SEC GOTW, ESPN with a slate of additional SEC game, and then the SECN soaking up the balance.
But it's not like there are distinct "tier 1", "tier 2" and "tier 3" rights to sell, it's just a shorthand way of describing the priorities of the different media partners. There are sometimes some complicated systems of making the picks from the entire whole season, without any distinct "tier 1" and "tier 2" partner, and people will often still call the games left over after the main picks have been made the "tier 3" rights.
(11-02-2022 08:33 PM)johnbragg Wrote: There was a point where the terms "Tier 1", "Tier 2", "Tier 3" made sense. An OTA network would have the Tier 1 rights, get first pick every week. After their selections, EPSN (or rarely another cable network) would have a certain amount of Tier 2 picks. Whatever was left was Tier 3, which the schools could try to sell on their own.
10 years ago, the Big 12 absolutely had a Tier 1-2-3 setup. ESPN/ABC had the Tier 1 rights to 14-18 games, Fox (FX, Fox OTA, Fox RSN) had the rights to the rest of the games, barring one home game for each team which was their Tier 3 game that they could sell to local TV (or later nationally)
After a couple of years of that, ESPN wanted more Big 12 games, Fox wanted some of the better games, and the Big 12 wanted more money, so they made a complicated deal that made all three things happen. (Something like instead of ESPN #1-15, Fox #16-40 it was ESPN #1-5, Fox and ESPN split #6-30, Fox #31-40 except not that simple)
As time went on, and Fox tried to compete with ESPN, the packages fgot more complicated and the Tier 1 Tier 2 lines blurred.
Thank you both. So at this point while the terminology is still being used things have evolved to the point where it's not as "black and white" as it used to be. Was this terminology created by the networks or is this an organically formed description by observers of these deals? The way I interpret the Baylor AD's statement makes it sound like "high Tier 1", "low Tier 1", and then "Tier 3".
Tier 3 rights are those retained and sold in some form by the schools themselves. With the ACCN and the SECN those are pooled games in which the pool (conference teams) hold the rights and split the profits with ESPN.
In the Big 10 those are the games which are split with FOX and aired on the BTN. FOX now has 61% of that revenue and the Big 10 has 39% with FOX having purchased another 10% just prior to the Big 10's new contract.
Tier 1 rights are usually considered to be each networks first pick for the week of games to air in prime time. The more networks selecting the more T1 games you have. The Big 10 will have one on CBS, NBC and FOX's main channel (I guess you consider FS1's prime time pick to be one but that's a gray area since it would be airing against the main FOX channel). The SEC will have one on ABC and ESPN (also a gray area because of ABC's game)
Everything else is considered T2.
The issue with the Big 12 not having a conference network and with no schools retaining rights to a game is that technically all of their games now will either be Tier 1 or Tier 2. With FOX buying a certain number of football games and ESPN buying a certain number of football games. The question becomes between FOX and ESPN have all the games been picked up for viewing? If not then the Big 12 might have some games which they can sell to Amazon.
ESPN is telling the truth that the Big 12 has no T3 games to sell because no games remain in the hands of the schools.
ESPN is telling the truth to say that what they pay the Big 12 does not put them ahead of the ACC's payout.
They are telling the truth when FOX's rights don't put them ahead of the ACC revenue when paired with ESPN's payouts.
The gray area is that between the number of games that ESPN has bought, and the number of games FOX has bought, how many games remain to be sold to another broadcaster? If there are games, and those games may be sold, will that revenue equal or exceed the ACC's revenue when added to what FOX is paying them and what ESPN is paying them? And that broadcaster could be Amazon.
If that's the case, and I'm not saying it is, then the gray area may have been intentional.
OK. So why does the Baylor AD act like there is no such thing as Tier 2?
He's putting the best face on his situation that he can. Obviously, most weeks the prime slot at FOX will go to the Big 10, and at ESPN it will go to the SEC. Likewise, CBS and NBC and ABC will be showcasing Big 10 and SEC games. That doesn't mean that the Big 12 won't get some primetime slots, they will. It does however likely mean that they will have a lot of #2 slots on ESPN and FOX and maybe some off Saturday games. There's a lot of Tier 2 material which the Big 12 will fill. So the Baylor coach is trying to dress up the situation so his players feel proud about what they are doing, and they should. I have no problem with this approach. But it doesn't change the fact that the secondary slots will be filled with quite a few B12 games and Baylor will be playing in those slots sometimes.
In short, I chalk it up to coach speak. None of it changes how the rights are defined for the networks.
Prime time for the Big 10 is restricted to NBC. Fox and CBS cannot show Big 10 games then. So if Fox does a prime time game, it will have to be Big 12 (or Pac 10 if they get a piece of that contract). ABC will show the best prime time game, which will normally be SEC, but occasionally Big 12 or ACC or possibly Pac 10.
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