I saw it posted by someone.

This is why!!

1. Biggest reason. * It will leverage the BIG name that can never be marginalized because of the equity the B1G and BIg 12 and Big East have leveraged over 60 plus years.

2. Unlike the Big East. The word LEAST is able to be applied by media and folks. the word America cannot be shortened or messed with because it would be unpatriotic to do so. (dead serious on this one)

3. Imagine When FOX or NBC are marketing a national coverage because we can now sign a nationwide contract that will hit all over the country when they say BIG America conference VS Big 12 there is no way to say that doesn't sound substantial.