tigervideoguy Wrote:cudos for working hard at an event and putting in long hours. That's their job. What about promoting the Tigers around town....any billboards this year, any trading cards for the kids (past 2 years), any meet and greets, any commercials other than Cal with 1st Tn or Kroger? Come on! I love the Tigers, but get the name out, don't just depend on true blue fans. Any pep rallys, any interview onlocal radio, pre-game tiger events on Beale, open practice for the fans, autograph sessions after the game? Think how happy your kid would be to meet the Tiger players.....
There are plenty of things that don't cost a lot of money that would create fan interaction. I think some older fans fell asleep during the action packed midnight madness. That was a media relations chance to show off...I went, did you? If you watched any other teams that night, ours was week and very little was done to excite the fans.
We don't have the excitement that some other schools have. Granted we are a commuter school, but we can even get some people to wear blue to the games. Marketing, public relations, whatever. Memphis should be about supporting the Tigers, but the University needs to make a better effort to be more fan friendly.
Here are some answers to your suggestions:
1. Meet and Greets, autograph sessions, open practices and anyhting else directly involving players and coaches is a decision made by the head coach. If Coach West or Cal don't want their players to stay after games or get there too early- they won't. Don't blame the marketing department for decisions that may be made by the coaching staffs. Pep rallies would be nice, but who would go if the coaches (hypothetically) said the players wouldn't be there? Interviews...media relations' job, not marketing.
2. There could be more billboards, tv/radio ads and trading cards. But talk to Tiger Sports Properties about that. They control advertising and sponsorship. The marketing department could do the trading cards...if TSP would let them seek their own sponsorships to pay for them.
3. Marketing isn't responsible for promoting players for awards- Media Relations is and they did a hell of a job this year for DeAngelo.
4. People keep bringing up the difference between Marketing and Media Relations because they are very different and you need to know where to focus your complaints, even if they are unwarranted.
5. Could you tell us all of the suggestions you have personally given to Angela about improving the marketing department? I would love to know what she thinks of your ideas.
Anything else you need me to answer?
Also, if it's her job to do all those things, then it's the students' job to show up and support their school. Do the Cameron Crazies go to games because of cool billboards? I mean seriously, were are #5 in the nation!