gosports1 Wrote:Interesting points. It seems all the talk about a BE split is coming from message boards and fans not from the conference itself, or its member institutions.(i said member)
Does anyone know the actual #'s of viewers a market like NYC,boston or philly would bring? Of the millions of people in the NYC metro area not many care about Rutgers FB,or syracuse. As good as BC has been in the past the majority of bostonians arent rushing home on sat afternoon to catch the BC-GTECH GAME.As far as actual viewers it could be argued that a market like Knoxville may be more valuable since in all probability many more people there are UT fans. The same could be said about other midwestern and southern states where it seems more of the general public supports the "state" team. True a market in the northeast might give the B10 more exposure for recruiting but I'm not so sure if the hoped for increase in viewers would be as great as anticipated. Would more people be into watching rutgers FB if they were playing wisconsin, minnesota or purdue as oppossed to syracuse or uconn?
I completely agree that the large Northeast markets aren't great college football towns. However, the key point isn't viewers but households. TV ratings do matter (particularly for contracts with national networks such as ESPN), but in the Big Ten also has the Big Ten Network, which makes the bulk of its money from cable subscriber fees. That means that its value is maximized from simply getting into the most households possible (which is why they were willing to fight Comcast for a year to get basic cable coverage in the conference footprint), whether or not those people actually watch the network. Well, the state of New York has a higher population than the states of Missouri, Tennessee, Kentucky, and Iowa
combined. Even just New Jersey has 3 million more people than any of those states. Thus, you see pretty clearly why Syracuse and Rutgers are way more attractive than Mizzou. Besides, much of the St. Louis market gets the Big Ten Network anyway since Illinois is considered a "home team" there, so Mizzou would really only add the Kansas City market. In contrast, if the Big Ten Network can get basic cable coverage in just New Jersey, then that alone sends the value of the Big Ten Network skyrocketing. If the Big Ten Network can get basic cable coverage in New York, then the gushers of money coming into the Big Ten will make the SEC look poor.
Think of it another way - the largest regional sports networks such as YES, NESN, and Comcast SportsNet Chicago are valued by a lot of people in the media industry as close to $1 billion
each. (In fact, when you look at the valuations of the Yankees, Red Sox, and Cubs, respectively, their ownership interests in those RSNs are as valuable as the actual teams themselves.) Well, the Big Ten Network already blankets the major sports markets (defined as having at least 2 pro teams) of Chicago, Detroit, Philly (on digital basic, which essentially everyone has to switch to by the spring), Indianapolis, Cleveland, Cincinnati, Pittsburgh, Milwaukee, and Minneapolis, not to mention nationally on DirecTV. Arguably, the Big Ten Network is already just as valuable as those large RSNs I listed above. Adding in just the households in New Jersey would definitely make the Big Ten Network the most valuable sports network in the country outside of the ESPN family, while adding in the households in New York would make that notion undisputed. The Big Ten getting bad press for a year for fighting with Comcast seems worth it now, eh? The math is simple - more households (even if they aren't watching) means more dollars, and there are a whole lot more households in New York and New Jersey than Missouri.