Here is the actual Swofford interview I referenced (about 8:35-17 min mark):
http://www.wralsportsfan.com/unc/audio/11078739/
He says many things in there:
Raycom important and glad ESPN values/valued Raycom and continues relationship for syndication primarily (this means NO new ACC network as the current spin would tell you)
TV deal--talked about it being done soon, feels good about tv markets and seaboard, stressed exposure being important similar to financials, feels the current tv situation is good and it will be getting better adding Pitt and SU.
Said programs need to "self generate" money but the conference enhances that so they can be competitive--not just financially but exposure important.
When asked specifically if they will pull even or remain fifth in payouts:
Said have to be careful comparing apples to oranges, #'s between conferences
Said they'll be "well within the ballpark" in terms of "competing with other conferences" (translation--will still be fifth)
Said change in marketplace-now 75-80% negotiations driven by football--their football has fallen short--best teams haven't done as well as they'd like them to on the national stage--brand programs not up to "own standards" --more quality teams they have and the better best teams do, they would be better off in marketplace (translation--will still be fifth)--need to "continue to develop" football programs because of the 75-80% importance of football in negotiations.
Said basketball has been terrific, need better "luck" on the national stage in football, need football to be as good as traditionally bb has been and need to continue to develop football
In short, nothing he said should make anyone believe that the ACC is getting some astronomical increase, new network, or any of the other pie in the sky increases to "save ACC football" that have been bantered about. Football hasn't been performing well and that reflects on their negotiation---and Raycom sports (current ACC network) isn't going anywhere.