(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

Louisville doesn't lead the ACC Cochise. You just started last weekend.

(09-02-2014 06:29 PM)wahoowa Wrote:  

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

Louisville doesn't lead the ACC Cochise. You just started last weekend.

Reporting Year: 7/1/2012 - 6/30/2013


Atlantic Coast Conference

01.) University of Louisville - $96,193,329
02.) Florida State University - $89,145,159
03.) University of Virginia - $84,402,712
04.) University of North Carolina at Chapel Hill - $78,141,093
05.) Duke University - $76,366,113
06.) Syracuse University - $76,329,618
07.) North Carolina State University at Raleigh - $73,446,347
08.) Virginia Polytechnic Institute and State University - $69,845,483
09.) Clemson University - $68,163,948
10.) University of Miami - $67,253,273
11.) Georgia Institute of Technology - $63,630,964
12.) Boston College - $60,770,300
13.) University of Pittsburgh - $57,606,235
14.) Wake Forest University - $48,830,266

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

It is pretty typical for modern stadium designs to include a number of reasonably priced upper deck seats. The inclusion of club seats and luxury boxes in the middle tier of stadiums raises the upper deck and moves those seats further away from the field than in traditional stadium designs. That is not necessarily a bad thing if it allows teams to differentiate clearly the price and quality of premium seats from affordable seats.

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

If that were true then surely you have $14 tickets at the KFC Yum center for basketball? To build demand for future season ticket holders? You don't because the demand is there. It's not there yet in football that's why you weren't sold out going into the day of the game even selling tickets for $14.

(09-02-2014 05:43 PM)ChrisLords Wrote:  

(09-02-2014 05:07 PM)4x4hokies Wrote:  

(09-02-2014 05:04 PM)CollegeCard Wrote:  

(09-02-2014 04:41 PM)4x4hokies Wrote:  Seems to me that you aren't really selling out your stadium if tickets have to be priced at $14 to get people interested. I've not heard of tickets that low anywhere.

I'd suggest your bring it up with the athletic office. It's nothing against you but honestly I don't think anyone at UofL is too concerned with visiting fan opinions on this one.

This wasn't a price drop, that was intended for the top rows of the upper deck when it was built. They could have left off some rows at the top but decided to build the fanbase through getting younger fans in the door and "hooked" so to speak. UofL football is not a football king that draws 80,000 just by having a home game. Even powerhouse programs are having problems filling their upper decks now when a few years before they had coinsistent sell-outs.

If other schools are offended by selling a few thousand cheap seats at the top, I think the attitude of the athletic department would be... oh well. I think it's a good idea as the fan base is growing as the sport sees attendance declining as a whole nationwide and schools struggle to fill up existing seats. UofL will gladly have a small minority getting in the door with a great deal and they'll spend their money on parking, concessions, help build the atmosphere, and hopefully in a few years they are driving demand to buy expensive seats that require a license in the lower deck.

I am not sure why anyone thinks Louisville would need more seats when they are practically giving them away now.

If Louisville has so much money that they want to add 10k seats to give away then have at it. From the outside it doesn't make sense.

There's no way Louisville expands their stadium until they start selling all their seats for a reasonable price.

BTW, upper deck seats are way more demanded than end zone seating even if it is lower deck. Building end zone seating when your giving away more premiere seats doesn't make any sense.

The top row lower priced seats are certainly not higher in demand compared to the enclosed end zone lower deck at Cardinal Stadium. These are not "more premiere" seats or the school would not be selling them as the cheapest in the stadium. We're not talking seats in the front row of the upper deck at the 50. Basic economics here.

The YUM Center comparison is a straw man. No one is comparing the demand for basketball vs football. I don't expect a true 55,000 entire season sell out, but your attempt to take a crack at ticket demand falls well short considering last night's game set the school record for single game attendance. At least wait a week when we don't have an over capacity crowd vs Murray St. If a few on here want to ignore the stark differences between seating types (from suites to nosebleed) be my guest, but it's a quite short sighted analysis. Do you think the school just guesses on what's going on, as opposed to consulting out for a detailed breakdown of all demand and economic aspects along with using all their ticket sales data?

4x4, it expansion is warranted in a few years, then we'll build. If it doesn't make financial sense the school will stand pat. If you think you're the expert on this and need snide pizza remarks, so be it. Perhaps I should email Jurich and tell him to create an account here so he can soak in all this sage advice.

Quote:There's no way Louisville expands their stadium until they start selling all their seats for a reasonable price.

BTW, upper deck seats are way more demanded than end zone seating even if it is lower deck. Building end zone seating when your giving away more premiere seats doesn't make any sense.

You haven't seen the upper deck seats at PJCS. You are wayyyyyy up there damn near can touch the underbelly of the UPS planes as they are making their approach to the airport down the street. My season tickets are there and while you can watch the play develop, you are so far removed from the action it's not nearly as loud up there as in the lower bowl where the huge demand is.

Expanding like they are planning will not involve more cheap seats. They are lower bowl seats and some field level suites which will fetch a hefty price. Overall, Louisville football tickets are actually higher than most NFL teams as a whole. Even in the NFL you can get some dirt cheap seats in the nose bleeds.

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

We would love to, but I don't see the town of Clemson building us a state of the art $200+ million arena off the backs of their taxpayers anytime soon. We actually build our own facilities with athletic department and IPTAY funds.

I graduated from UofL in May 2010, the same year the upper deck opened. Up until that point I had student tickets. Once I graduated I wanted to continue being a season ticket holder, however I couldn't afford the $50 tickets plus donation in the lower bowl. The cheaper tickets in the upper deck allowed me to do this, as well as get one for my wife. Now that my career has advanced I've been able to move down to the lower bowl and get better seats.

This was exactly the purpose of the upper deck: Make the seating affordable to the younger fans to build the fanbase, while offsetting the expansion cost with the 35+ premium suites and Loge seating that was added.

If we were to expand, I'm pretty sure Tom Jurich knows what he's doing. There's a reason we're one of the top revenue producing schools in the country.

As far as the basketball example goes, the Yum Center is one of the biggest and nicest arena in the country. Demand for tickets has been there for decades. But that's the thing, there's a lot of old money at our basketball games. Second and third generation season ticket holders that will forfeit vacations to renew their tickets. This isn't the case with football. We have a very young football fanbase, so it needs to be built over time.

(09-02-2014 01:27 PM)TexanMark Wrote:  I'd tread carefully there. Build up long term demand first. I really wouldn't go over 60-65k if you do expand.

The survey they sent out back in February/March asked specifically about endzone seating and suites. Jurich has also confirmed that all of the plans he is looking at involve closing in the lower bowl.

So how big of an expansion could they do if they just closed the north endzone? I did a back-of-the-envelope calculation and came up with a ballpark estimate of 10,000-12,000 seats. That is the maximum number of seats they could add if they kept the north endzone the same size as the south endzone. Now, one thing to keep in mind is that that calculation does not include luxury seating or suites. It also doesn't include an sorts of entrance facade that might be built into the stadium to join the stadium and Schnellenberger complex. When you factor in those things, I think the target will be in the 8-10K range at most (assuming UofL decides to expand).

(09-03-2014 08:35 AM)Kaplony Wrote:  

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

We would love to, but I don't see the town of Clemson building us a state of the art $200+ million arena off the backs of their taxpayers anytime soon. We actually build our own facilities with athletic department and IPTAY funds.

......Yeah because no other Downtown Arena are ever built on Taxpayers backs..?!?! (welcome to reality) Also it's serves a multitude of other purposes besides our Home games.

Plus we were eating just fine at Freedom Hall, but the city/state Needed a prime venue in it's biggest city.
FlossY Out...

I guess a few people don't realize what Louisville has done works and will continue to work. Remember when we were playing in a rusty 35k baseball stadium and they said we would never fill 42k? Then it was, you will never fill 55k and now its, you won't fill 65k. One day it will be 80k.
With 1.5 million in metro Louisville there are still plenty of hearts to win over....And we will.

(09-03-2014 03:24 PM)HRFlossY Wrote:  

(09-03-2014 08:35 AM)Kaplony Wrote:  

(09-02-2014 06:17 PM)ULdave Wrote:  

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The luxury boxes paid for the expansion, the cheap seats are priced to be revenue neutral in order to build the fan base and provide an opportunity for younger families to attend games. Everywhere in the nation stadiums have priced out the middle and lower class fans and then they can't fill their stadiums. Louisville is filling its stadium (and it's coffers) succeeding where others are failing. The cheap seats work, they did in the past and they do today.

The schools in the ACC would do well to follow Louisville's lead in terms of generating revenue.

We would love to, but I don't see the town of Clemson building us a state of the art $200+ million arena off the backs of their taxpayers anytime soon. We actually build our own facilities with athletic department and IPTAY funds.

......Yeah because no other Downtown Arena are ever built on Taxpayers backs..?!?! (welcome to reality) Also it's serves a multitude of other purposes besides our Home games.

Plus we were eating just fine at Freedom Hall, but the city/state Needed a prime venue in it's biggest city.
FlossY Out...

I know it's in your DNA to attack me because I don't deep throat everything remotely positive about this POS conference like you do but I was pointing out the error in the logic of one of your own. Hard to follow the lead of Louisville when the rest of us seem to be located in municipalities not willing to sign up for lopsided deals with us on the backs of their taxpayers.

Now if I had said something like "Get back to me when you can fill an 82k stadium for a FCS game where the cheapest ticket is $35 and you are located in a town of 10k citizens" you might have had a reason to attack, but I didn't.

Why is the ACC a POS conference? Is it the Georgia effect? LOL.

(09-02-2014 03:46 PM)Hallcity Wrote:  

(09-02-2014 02:23 PM)cardshouse Wrote:  Well said CollegeCard. A lot of the hard working people in the flight deck are on a budget as well. When it was just my wife and me, we were in the crunch zone. As soon as our kids came along we had to include them and budget better so we moved to the flight deck. Plus you have fans more willing to spend money on concessions and merchandise. Its good business.

If you can't afford $40 football tickets, there's a lot of things you can't afford and have to miss out on. It's a shame but that's life. Expanding a football stadium can cost well over $1,000 a seat. There's no way that Louisville can pay for an expansion with $14 ticket prices. If you can't afford reasonable ticket prices you can always watch the games on TV -- and also miss out on heat, cold, rain, wind, high parking prices, high concession prices, etc.

The last expansion was completely paid for by suite sales and loge seat licenses. The seats in the upper deck were essentially 'free' in that no revenue was needed from them to fund their construction.

If you actually are in the stadium every game, it doesn't seem that that cheap Flight Deck seats are poaching many fans from the lower bowl, as it usually fills up first. In this scenario, those cheap seats are actually additive to revenue and provide a way to grow the fan base for the future.

The analysis for any north end zone expansion is very preliminary and nothing is eminent. It would be no surprise though if luxury suites and loge seating pays for the whole thing when it does happen. There is a proven track record at UofL that this works.

And the question of expansion isn't really about whether there are cheap seats available or not, it's about the demand for suites and 'good' seats. Loge seating has been sold out since the last expansion came online. The last few suites have sold out this year. So, if some new donors to the program want to buy suites, we can't sell them any. There's an opportunity cost there that can't be overlooked.

Another thing is that you always, ALWAYS want to maintain the perception of forward progress. UofL has a strength and conditioning facility expansion and the new Academic Center already slated for the football complex. So, any stadium expansion will have to fit into the cadence of forward progress sometime after the completion of those projects and hasn't yet appeared in any capital improvement plans released to the public.

P.S.
Here's a list of current and recently completed capital improvements that UofL has undertaken.

(09-03-2014 04:16 PM)cardshouse Wrote:  Why is the ACC a POS conference? Is it the Georgia effect? LOL.

Is that all you got?

But you might have a point. We have probably already seen four of the five best RB we are going to see this year, and we'll see Mike Davis in the regular season finale. That's pretty sad if you think about it.

(09-02-2014 07:26 PM)CollegeCard Wrote:  

(09-02-2014 05:43 PM)ChrisLords Wrote:  

(09-02-2014 05:07 PM)4x4hokies Wrote:  

(09-02-2014 05:04 PM)CollegeCard Wrote:  

(09-02-2014 04:41 PM)4x4hokies Wrote:  Seems to me that you aren't really selling out your stadium if tickets have to be priced at $14 to get people interested. I've not heard of tickets that low anywhere.

I'd suggest your bring it up with the athletic office. It's nothing against you but honestly I don't think anyone at UofL is too concerned with visiting fan opinions on this one.

This wasn't a price drop, that was intended for the top rows of the upper deck when it was built. They could have left off some rows at the top but decided to build the fanbase through getting younger fans in the door and "hooked" so to speak. UofL football is not a football king that draws 80,000 just by having a home game. Even powerhouse programs are having problems filling their upper decks now when a few years before they had coinsistent sell-outs.

If other schools are offended by selling a few thousand cheap seats at the top, I think the attitude of the athletic department would be... oh well. I think it's a good idea as the fan base is growing as the sport sees attendance declining as a whole nationwide and schools struggle to fill up existing seats. UofL will gladly have a small minority getting in the door with a great deal and they'll spend their money on parking, concessions, help build the atmosphere, and hopefully in a few years they are driving demand to buy expensive seats that require a license in the lower deck.

I am not sure why anyone thinks Louisville would need more seats when they are practically giving them away now.

If Louisville has so much money that they want to add 10k seats to give away then have at it. From the outside it doesn't make sense.

There's no way Louisville expands their stadium until they start selling all their seats for a reasonable price.

BTW, upper deck seats are way more demanded than end zone seating even if it is lower deck. Building end zone seating when your giving away more premiere seats doesn't make any sense.

The top row lower priced seats are certainly not higher in demand compared to the enclosed end zone lower deck at Cardinal Stadium. These are not "more premiere" seats or the school would not be selling them as the cheapest in the stadium. We're not talking seats in the front row of the upper deck at the 50. Basic economics here.

The YUM Center comparison is a straw man. No one is comparing the demand for basketball vs football. I don't expect a true 55,000 entire season sell out, but your attempt to take a crack at ticket demand falls well short considering last night's game set the school record for single game attendance. At least wait a week when we don't have an over capacity crowd vs Murray St. If a few on here want to ignore the stark differences between seating types (from suites to nosebleed) be my guest, but it's a quite short sighted analysis. Do you think the school just guesses on what's going on, as opposed to consulting out for a detailed breakdown of all demand and economic aspects along with using all their ticket sales data?

4x4, it expansion is warranted in a few years, then we'll build. If it doesn't make financial sense the school will stand pat. If you think you're the expert on this and need snide pizza remarks, so be it. Perhaps I should email Jurich and tell him to create an account here so he can soak in all this sage advice.

I never claimed to be an expert. That was you speaking on behalf of your idol. Selling out your stadium is great. When it comes out that you are practically giving tickets away it becomes clear that it's smoke and mirrors. CL is right, sideline seats beat endzone seats every time.

It's great to see UL hasn't changed at all from the Metro days.

(09-03-2014 06:36 PM)4x4hokies Wrote:  

(09-02-2014 07:26 PM)CollegeCard Wrote:  

(09-02-2014 05:43 PM)ChrisLords Wrote:  

(09-02-2014 05:07 PM)4x4hokies Wrote:  

(09-02-2014 05:04 PM)CollegeCard Wrote:  I'd suggest your bring it up with the athletic office. It's nothing against you but honestly I don't think anyone at UofL is too concerned with visiting fan opinions on this one.

This wasn't a price drop, that was intended for the top rows of the upper deck when it was built. They could have left off some rows at the top but decided to build the fanbase through getting younger fans in the door and "hooked" so to speak. UofL football is not a football king that draws 80,000 just by having a home game. Even powerhouse programs are having problems filling their upper decks now when a few years before they had coinsistent sell-outs.

If other schools are offended by selling a few thousand cheap seats at the top, I think the attitude of the athletic department would be... oh well. I think it's a good idea as the fan base is growing as the sport sees attendance declining as a whole nationwide and schools struggle to fill up existing seats. UofL will gladly have a small minority getting in the door with a great deal and they'll spend their money on parking, concessions, help build the atmosphere, and hopefully in a few years they are driving demand to buy expensive seats that require a license in the lower deck.

I am not sure why anyone thinks Louisville would need more seats when they are practically giving them away now.

If Louisville has so much money that they want to add 10k seats to give away then have at it. From the outside it doesn't make sense.

There's no way Louisville expands their stadium until they start selling all their seats for a reasonable price.

BTW, upper deck seats are way more demanded than end zone seating even if it is lower deck. Building end zone seating when your giving away more premiere seats doesn't make any sense.

The top row lower priced seats are certainly not higher in demand compared to the enclosed end zone lower deck at Cardinal Stadium. These are not "more premiere" seats or the school would not be selling them as the cheapest in the stadium. We're not talking seats in the front row of the upper deck at the 50. Basic economics here.

The YUM Center comparison is a straw man. No one is comparing the demand for basketball vs football. I don't expect a true 55,000 entire season sell out, but your attempt to take a crack at ticket demand falls well short considering last night's game set the school record for single game attendance. At least wait a week when we don't have an over capacity crowd vs Murray St. If a few on here want to ignore the stark differences between seating types (from suites to nosebleed) be my guest, but it's a quite short sighted analysis. Do you think the school just guesses on what's going on, as opposed to consulting out for a detailed breakdown of all demand and economic aspects along with using all their ticket sales data?

4x4, it expansion is warranted in a few years, then we'll build. If it doesn't make financial sense the school will stand pat. If you think you're the expert on this and need snide pizza remarks, so be it. Perhaps I should email Jurich and tell him to create an account here so he can soak in all this sage advice.

I never claimed to be an expert. That was you speaking on behalf of your idol. Selling out your stadium is great. When it comes out that you are practically giving tickets away it becomes clear that it's smoke and mirrors. CL is right, sideline seats beat endzone seats every time.

It's great to see UL hasn't changed at all from the Metro days.

Starting to see what the posters from their former CUSA and Big East mates meant when they told us "Good luck with the Louisville fans"

I'm sure UL could fill 65K on occasion, just not regularly. And I'm sure you will all take that as some insult, but almost nobody in the ACC has 65K/game regularly. I'm interested in how this immediate expansion works out. If tickets are already $14 per game in some areas, wouldn't those prices have to go even lower if you added 10K to capacity? A $14 ticket x 7 home games is $98. So is a season ticket ~$80 in those sections? What would it be after the expansion?

Here's where you can find the price of every season ticket in the stadium.

I think some of our fans are putting the cart before the horse. Some feasibility studies have been commissioned for some future north endzone expansion. There are no current plans to expand. It's all very preliminary.

The thing is, Louisville has been growing the fan base like this since the mid eighties. In the old stadium, you could get free tickets at most convenience stores, and there has always been reasonably priced tickets available even when the new stadium was built. It used to be a requirement to buy football tickets before you were allowed to buy basketball tickets, This is how we've always done it.

And everyone seems to continue overlooking the fact that the Flight Deck seats didn't cost anything to build! They were free! The entire expansion was paid for by selling the suites and the loge seats! Any revenue generated from the flight deck is pure profit.

UofL's is not a mature football program. Seat pricing strategies for growing vs. mature programs are different by necessity. Our goal is NOT to maximize football income it's to grow the fan base. So, far it seems to be working as we just delivered a single game attendance record. Perhaps our ACC friends can explain how having cheap seats available is wrong when the goal is growth?

I'm not sure why any of this will make UofL fans the scourge of the ACC. Some one will have to do a better job of explaining that to me.

(09-03-2014 07:13 PM)Marge Schott Wrote:  I'm sure UL could fill 65K on occasion, just not regularly. And I'm sure you will all take that as some insult, but almost nobody in the ACC has 65K/game regularly. I'm interested in how this immediate expansion works out. If tickets are already $14 per game in some areas, wouldn't those prices have to go even lower if you added 10K to capacity? A $14 ticket x 7 home games is $98. So is a season ticket ~$80 in those sections? What would it be after the expansion?

I can tell you that the price of my lower bowl seats have increased every year since the last expansion. So, the availability of the cheap seats hasn't lowered my cost.