Georgia_Power_Company
All American
Posts: 4,481
Joined: Oct 2013
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I Root For: GA Southern
Location: Statesboro GA
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RE: G5 Conference Finances (Great Info)
(09-16-2021 08:31 PM)herdfan129 Wrote: One of the posters pembrook burrows III posted this info on our main message board over at www.herdfans.com
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I have obtained the Form 990s for the G5 conferences for their fiscal years ending June 30, 2019, and June 30, 2020. Obviously, June 30, 2021 Form 990s have not yet been filed.
In terms of dollars, the AAC ranks as the clear top dog in the G5, with the Sun Belt Conference as the poor man.
Total revenues of each conference are set forth below.
AAC 2019 $73,203,230
MWC 2019 $57,058,330
CUSA 2019 $44,250,642
MAC 2019 $30,848,489
SBC 2019 $33,072,881
AAC 2020 $111,278,729
MWC 2020 $ (not available)
CUSA 2020 $40,861,629
MAC 2020 $32,241,698
SBC 2020 $31,584,812
Revenues from TV/media rights are interesting. These amounts are included in the total revenues above.
AAC 2019 $22,726,100
MWC 2019 $14,232,915
CUSA 2019 $6,968,263
MAC 2019 $8,639,734
SBC 2019 $3,920,523
AAC 2020 $43,988,700
MWC 2020 $ (not available)
CUSA 2020 $6,440,156
MAC 2020 $9,186,590
SBC 2020 $2,250,000
By far, the largest expense amounts for each conference are the grants and distributions they make to their member institutions. The total grant/distribution amounts set forth below are net of any membership dues paid to the conferences. The parenthetical amount represents an average grant/distribution amount for each conference member, although these individual amounts can vary widely depending on the formulas used by each conference to hand out the money.
AAC 2019 $49,635,911 ($4,136,326)
MWC 2019 $42,883,422 ($3,898,493)
CUSA 2019 $27,876,250 ($1,991,161)
MAC 2019 $24,116,351 ($2,009,696)
SBC 2019 $17,959,464 ($1,496,622)
AAC 2020 $65,385,468 ($5,029,651)
MWC 2020 $ (not available)
CUSA 2020 $26,620,665 ($1,901,476)
MAC 2020 $24,530,154 ($2,044,180)
SBC 2020 $14,882,160 ($1,240,180)
Below are the highest payouts to an individual conference member in each year.
AAC 2019 $7,476,770 (UCF)
MWC 2019 $ (not available)
CUSA 2019 $2,921,341 (Middle Tennessee)
MAC 2019 $2,393,714 (Toledo)
SBC 2019 $1,621,356 (Georgia St.)
AAC 2020 $8,656,466 (Memphis)
MWC 2020 $ (not available)
CUSA 2020 $2,739,105 (Marshall)
MAC 2020 $2,386,989 (Buffalo)
SBC 2020 $1,386,608 (Georgia St.)
Finally, one way of measuring the financial health of an organization is to look at its net worth - calculated by determining how much its total assets exceed its total liabilities. This calculation taken from the Form 990 of each conference reveals the following:
AAC 2020 $43,315,213
MWC 2020 $ (not available, but was $7,984,041 in 2019)
CUSA 2020 $8,748,914
MAC 2020 $6,431,401
SBC 2020 $6,457,663
One could conclude from all this financial data that a possible move by Marshall to the AAC might be expected to eventually increase revenues by $2-3 million per year on average, or by as much as $5 million per year if Marshall's teams performed exceedingly well in football and/or men's basketball. Conversely, a possible move by Marshall to the SBC might be expected to decrease revenues by $1 to 1.5 million per year. One might question whether the SBC generates enough money to feed an additional mouth or two through expansion, at least without identifying additional sources of revenue through TV/media rights or other means. Perhaps the recent SBC's TV/media contract extension with ESPN announced in July will generate additional dollars, though none were mentioned in the press release. A move by Marshall to the MAC would be, at best, a lateral one financially.
Of course, all of this becomes even more complicated if CUSA teams start dropping off (UAB/FAU to the AAC? ODU to the Atlantic 10?). After the AAC, I do believe CUSA is the most unstable conference. The idea of forming a new conference sounds great, but is not very practical given the fact it would not have access to the football playoffs, would not have access to an auto berth in the NCAA basketball tournaments, and would not have any established TV/media revenue. Getting an additional auto berth in basketball only takes money away from P5 at-large berth contenders, so good luck getting that approved by the NCAA. It would be difficult for any school to abandon its conference affiliation for a new conference venture given this level of uncertainty.
Old Sun Belt media contact ended in 2020. Any numbers here even if true are from the old contact. New contact was estimated to be a 50% increase in media revenue and we have since signed an extension for more exposure and probably more money. I don't really care if any CUSA schools want to come to the Sun Belt or not but let's not pretend the past is the future.
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