I think people are overlooking the most important thing about UNC and the B1G:
The CIC, Committee on Institutional Cooperation. THAT is what makes the B1G attractive. Forget bowl revenue, TV deals, and ticket prices. The CIC is the big deal. All B1G members are members of the CIC, and together they have the strongest research lobbying group in the country. Last year they received grants to complete a total of
$8.4 billion dollars of research.
That makes a ten million dollar media deal difference look like small potatoes. Its why Rutgers and Maryland were added the B1G instead of other institutions with bigger and stronger athletic departments. For simple comparison, look at the difference in research spending between B1G members and ACC members (from 2010):
National Ranking. School - Spending
B1G
2. Michigan - $1.184 billion
3. Wisconsin - $1.029 billion
13. Minnesota - $787 million
14. Penn State - $770 million
16. Ohio State - $755 million
26. Northwestern - $603 million
32. Purdue - $549 million
34. Illinois - $515 million
37. Maryland - $451 million
39. Iowa - $444 million
40. University of Chicago (not a member of B1G but a member of the CIC) - $437 million
41. Michigan State - $432 million
42. Rutgers - $428 million
103. Nebraska - $191 million (only non-AAU institution)
107. Indiana - $107 million
AVERAGE:
$578.8 million
ACC
5. Duke - $983 million
11. Pittsburgh - $822 million
15. UNC - $755 million
25. GA Tech - $616 million
47. VA Tech - $398 million
57. NCState - $361 million
74. Miami - $281 million
75. Virginia - $276 million
84. FSU - $238 million
101. Wake Forest - $192 million
104. Louisville - $189 million
108. Clemson - $175 million
137. Notre Dame - $110 million
140. Syracuse - $107 million
189. Boston College - $50.5 million
AVERAGE:
$370 million
That is a difference of $200 million per school! But the advantages go far beyond that difference (which still dwarfs . You see, while the CIC doesn't directly give money to it's member institutions, it acts as a lobbying body for those institutions in two ways. First, researchers from CIC institutions serve on the very committees that dictate funding for research, so more researchers equals more money. Secondly, the CIC uses the power of its flagship institutions to push Congressmen to vote for CIC interests.
This gives some more info. Basically adding UNC (and Duke), would give the CIC unprecedented access to government funding. With that extra influence on funding, the other CIC members will see even more access to research grants. UNC and Duke? The potential for
hundreds of millions in research grants.
Yes, technically this isn't money that would go towards the 40% in athletic department revenue. But for sheer solid cash, the research suggests that you should go with research, and specifically the CIC. That is why I feel UNC and Duke will make the jump to the B1G eventually. More bowl revenue, more TV revenue, but more importantly, more research money.